The Future Just Moved In: Samsung’s Bespoke AI Appliances for 2025 Are Smarter Than Ever
Samsung isn’t just selling appliances anymore. It’s curating the future—one AI-powered, security-obsessed, hyper-connected appliance at a time. With the launch of its 2025 Bespoke AI lineup, Samsung Malaysia is serving up a smarter, sleeker, and more intuitive home experience that doesn’t just fit into your lifestyle—it predicts it.
From a fridge that suggests dinner ideas to a vacuum that knows how dirty your floors are before you do, Samsung’s new trio—the Bespoke AI Side-by-Side Refrigerator, Bespoke AI Top Load Washer, and Bespoke AI Jet Ultra—aren’t just here to help. They’re here to take over your chores with precision, efficiency, and just the right amount of futuristic flair.
“At Samsung, we aim to make everyday living easier through meaningful AI innovation. With our Bespoke AI appliances, we are bringing advanced AI Home to more households, offering intelligent solutions that redefine modern living. Powered by seamless SmartThings connectivity, trusted Knox Security, and natural voice interaction through Bixby, we are transforming how consumers interact with and manage their home appliances,”
— Mr. Charles Kim, President of Samsung Malaysia Electronics.
The Fridge That Gets You
Imagine a fridge that remembers what’s inside better than you do. Samsung’s 594L Bespoke AI Side-by-Side Refrigerator now features a bold 9-inch LCD AI Home screen. That’s not just for show—it acts as your command centre, syncing with your entire Samsung ecosystem via SmartThings and Bixby voice commands. Want recipe suggestions based on what’s left in the fridge? Done. Need to take a call or blast some music while you’re grabbing ingredients? Handled.
And when your hands are full? Just nudge the door—or ask it nicely—and it’ll open on its own. With features like Auto Open Door, UV deodorizer, and AI Energy Mode (which cleverly trims your energy bill by up to 10%), this fridge is smarter about food storage than most people are.
Laundry Gets a Brain Upgrade
Meet the Bespoke AI Top Load Washer, Samsung’s answer to your most dreaded household task. Designed for loads between 13kg to 21kg, it brings AI Wash, AI Energy Mode, and AI Vibration Reduction Technology Plus (VRT+™) to the forefront. This means it adjusts water levels, wash cycles, and agitation based on your laundry’s weight and fabric type—so you’re not over-washing or under-cleaning anything.
And it’s not just smart—it’s sustainable. Thanks to Ecobubble™, which combines foam penetration and double-bubble power, the washer uses less energy and water, works 2.5x faster, and is gentler on your clothes. With SmartThings compatibility and a 20-year warranty on the inverter motor, this washer is in it for the long haul.
The Vacuum with Brains and Brawn
If you think vacuums can’t be cool, the Bespoke AI Jet Ultra is here to prove you wrong. Samsung’s most powerful cordless vacuum yet delivers 400W suction, powered by a beast of a motor called the HexaJet. It’s engineered for peak airflow and runs up to 100 minutes in Min mode. Yes, you can actually deep-clean your entire home in one go.
The upgraded AI Cleaning Mode 2.0 analyzes brush resistance and air pressure to adjust its performance across different surfaces. The result? Better suction, longer battery life, and less guesswork. Add in the Multi-layered Filtration System with 99.999% dust-trapping power and an onboard screen that shows battery status, alerts, and even call notifications, and you’ve got a vacuum that feels more like a gadget than a chore tool.
Security? Locked In.
In a world where everything’s connected, security is non-negotiable. Samsung delivers with Samsung Knox, giving your data enterprise-grade protection. For the first time ever, Knox Vault is coming to home appliances, securely storing sensitive data in its own hardware chip. Samsung’s even future-proofed it with Post-Quantum Cryptography (PQC) to guard against tomorrow’s cyber threats.
And if something goes wrong? SmartThings Home Care has your back, with AI-driven diagnostics and remote support that actually makes sense.
The 2025 Bespoke AI range isn’t just smart. It’s thoughtful, intuitive, and built for the way we actually live now—connected, chaotic, and craving convenience. Welcome to the age of intelligent appliances. And no, your old vacuum doesn’t stand a chance.
More details at Samsung Malaysia.
