Qnis never imagined she’d become the kind of creator whose content racks up millions of views—but that’s exactly how her journey began. What started with a spontaneous travel video, a “fly business class with me” clip that went viral with over 2 million views, quickly transformed into a full-fledged career in lifestyle, beauty, and even sports content. Opportunities from brands started pouring in, and Qnis found herself stepping into a world she hadn’t planned for but now thrives in—a space where creativity, resilience, and self-expression collide.
Balancing her growing career while pursuing her studies at Taylor’s University hasn’t been easy. She’s often rushing from class to events, juggling assignments with filming schedules, and sometimes studying late into the night after a full day of shooting. Burnout is inevitable, but Qnis doesn’t shy away from admitting that. Instead, she credits her friends and support system for keeping her grounded, while her determination ensures she stays serious about her GPA. It’s a delicate dance between academia and influence, but one she embraces with honesty and grit.
Her perspective on beauty reflects that same balance—layered, evolving, and deeply personal. Once a believer in “less is more” skincare, she’s since learned the transformative power of routines and layering, a lesson she now shares openly with her audience. Beyond beauty, her love for fitness and sports—especially golf, her childhood therapy—brings another dimension to her content, proving that wellness and confidence are inseparable from beauty.
Yet, behind the polish of viral posts lies vulnerability. Qnis has faced harsh criticism online, from tripping over skincare terms on camera to enduring waves of negative comments on her golf videos. But with resilience, and the support of strangers who defended her in the comments, she’s learned to see hate as part of the process rather than a stopping point.
Today, Qnis uses her platform not just to showcase products or trends, but to push for authenticity in beauty—less perfection, more empowerment. And as she looks toward the future, she envisions herself not only continuing as a creator but possibly stepping behind the camera as a producer or director, all while exploring the possibility of her own beauty brand.
In this interview, Qnis opens up about the realities behind the “glamorous” life of content creation, the lessons that shaped her journey, and why authenticity will always be at the heart of her work.
“No, not at all. Right now I focus more on lifestyle, beauty, and sports content, but I never really planned this. I actually started with a travel video—I still remember my first viral post, a “fly business class with me” video that got over 2 million views. From there, brands and companies started reaching out to me, and that’s how it all began.”
How did your journey into content creation begin? Is what you’re doing now something you’ve envisioned all along?
“ I’d be lying if I said I don’t get burnt out. There was one time I had to finish filming a video, attend an event, and study for my finals all in one day—it was tough. On a daily basis, it’s normal for me to be late to class or even leave early for work. But at the same time, I take my studies seriously I really do take care of my GPA. It’s hard to avoid burnout, but having supportive friends around really helps a lot.”
You’re currently pursuing your studies at Taylor’s University while maintaining the fast-paced life of a content creator. How do you balance both worlds without burning out?
Has being a student influenced the way you approach beauty content creation—whether in terms of discipline, creativity, or even how you connect with your audience?
“Honestly, not really. I’m studying Digital Media Production under Mass Communication, which focuses more on animation and proper film production—quite different from what I do as a content creator. What I learn in class is much deeper and more technical, while my content creation is more on the surface. In real life, I’m usually the one in front of the camera, but in my studies, I’m learning about everything that happens behind the camera. So it feels totally different.”
Fitness often ties into confidence and self-expression. How does your approach to wellness and fitness influence the way you feel about beauty and your role as a creator?
“I’m quite active—I do pilates, golf, yoga, pickleball, I go to the gym, and I recently started playing padel, which I’m loving so far. But the sport I enjoy most is golf, since it was my childhood sport and it’s like therapy for me. Being active definitely helps boost my confidence, and I just genuinely love doing sports.”
What’s one hard lesson you’ve learned about your skin that completely changed the way you care for it?
“I used to believe that “less is more” when it comes to skincare, but now I’ve changed my perspective. Back then I only used one product, but once I built a proper routine and started layering products, my skin improved so much. I wish I had started earlier. So yeah—start layering your skincare, guys!”
Content creation can sometimes blur the lines between passion and pressure. How do you keep your work authentic while still meeting the demands of brand collaborations, trends, and your own standards?
“It can be challenging because some brands have a fixed style, and sometimes it doesn’t suit mine. But I’d say 99% of my content is still my own ideas—I usually write my own storyboards. Yes, I hire photographers and videographers, but they’re just there to help me shoot and edit the way I want it. I think my followers can tell when real effort is put into content, and that’s why authenticity is so important to me.”
What’s one behind-the-scenes reality of being a beauty influencer that people might not expect?
“One thing people don’t realize is how many takes it takes to get something right—especially in skincare videos. We don’t usually use scientific terms in everyday conversations, so I sometimes have to repeat a word like “niacinamide” three or four times just to make sure I don’t mislead my audience. If you saw my raw videos, you’d definitely laugh at how many times I trip over the same word!”
If you could only pick one hair care, makeup, and fragrance to use for the rest of your life what would they be?
“If I could only pick one hair care, makeup, and fragrance item, I’d choose hair serum for hair care because I just love how my hair looks after using it. Plus, I always apply it right after styling it makes my hair look healthier and helps the style last longer.
For makeup, it’s a tough choice because right now I’m so into lip gloss and bronzer. Honestly, I can’t live without these two. I could have 3–4 lip products in my bag and not even carry my card holder… so if I had to choose, I’d say lip gloss.
For fragrance, I’d go with my Christian Dior Rose Kabuki. Even though I collect a lot of perfumes, that one just has my heart. Everyone knows it’s been my favorite perfume for the past five years. Fun fact though I only wear it on special occasions. On a daily basis, I just layer different perfumes depending on my mood.”
“Being in front of the camera is not always easy. There was one really tough day when I was crying in my car, but I had to put my emotions aside because I had an event in just five minutes. It gets so hectic sometimes that you barely have time for yourself. That experience taught me resilience and how to stay professional even on my hardest days.”
What’s one of the hardest lessons you’ve learned in your journey as a content creator, and how has it shaped the way you approach your career?
What’s one moment in your journey as a content creator that truly tested your resilience—and how did it shape the way you approach your career today?
“Recently one of my videos went viral and hit over 8 million views, but the comments were brutal. It was a golf video, and people were making all kinds of mean jokes. I was really down for two or three days, to the point I almost wanted to quit. But then, a group of girls started defending me in the comments, and it was so sweet—it reminded me that negativity is just part of the journey. Since then, I’ve learned to ignore the hate and keep creating as if nothing happened.”
The beauty industry is evolving rapidly, with more emphasis on inclusivity, wellness, and individuality. What changes do you personally hope to see in the beauty space in the next few years?
“I love how the beauty industry is becoming more open to different skin tones, body types, and styles. Personally, I’d like to see more focus on realness—less pressure to look “perfect” and more appreciation for natural beauty. I also hope brands highlight how beauty connects with wellness, confidence, and self-care. To me, beauty should feel less about comparison and more about empowerment, which is something I try to reflect in my content too.”
Looking ahead, where do you see yourself in five years—do you envision expanding into your own beauty brand, staying focused on content creation, or exploring something completely new?
“In five years, I’ll hopefully be done with my studies, and I’d love to be a producer or even a director. I’m the type of person who loves trying new things, so I’d also love to start my own beauty brand while continuing to grow as a creator. This industry is challenging, but I truly enjoy it—and even though it’s tough, I see it as a privilege to do what I love.”
CREDITS
ECCO SHOES
FRED JEWELRY
SACOOR BROTHERS
TGV CINEMAS, SURIA KLCC
MAKEUP ARTIST: SAMANTHA FERNANDEZ
PHOTOGRAPHY: CHRISTABELLE YONG