When Bryan talks about his journey, he doesn’t dress it up — he tells it like it is. At just 25, he has already carved out a space in the beauty world that feels unmistakably his own, beginning like many of his peers during the COVID-19 era on TikTok. What started as a pastime of sharing his thoughts and knowledge quickly evolved into something more defined, something that would set him apart in an increasingly crowded creator landscape. While others chased virality through the next trending sound, Bryan leaned into something different — the invisible accessory that lingers long after you’ve left the room: fragrance. It wasn’t just a happy accident; it was a deliberate choice, a way to stand out while staying true to what he loved. Today, he’s affectionately recognised as “that perfume boy,” a title he carries with a mix of pride and humility. For Bryan, fragrance isn’t frivolous — it’s memory, emotion, and identity distilled into a single bottle.

What’s striking about Bryan is that he doesn’t chase trends or attempt to ride waves that will fade tomorrow. Instead, he creates from a place of honesty, searching for work that can breathe, linger, and make an impact long after the initial glance, just like a good fragrance. In a world that often rewards speed and noise, he prefers to take his time, peeling back the layers until he finds clarity. His process isn’t about excess—it’s about subtraction. Stripping away the unnecessary until only what matters remains. That’s where the real story is for him, in the clean lines and the sharp edges, in the negative space that leaves room for interpretation.

Yet, despite this restraint, his work is never cold. It carries warmth, personality, and a perspective that reflects who he is. His strength lies in that ability to balance: to be both bold and subtle, both accessible and deeply personal. Find out more about his perspective and his journey in our interview with “that perfume boy” himself.