September has always been a month of transitions—summer slips into fall, wardrobes shift, and the beauty world gears up for its busiest season. At Fathom, it’s also the perfect moment to pause and spotlight the changemakers who are rewriting the rules of beauty, identity, and self-expression. This September 2025, we didn’t just put one face on the cover—we put five. Five creators. Five stories. Five voices that remind us that beauty isn’t a template; it’s a spectrum.
Take Issy Yong, for instance. An interior architect by degree, a curve model by profession, and a swimwear entrepreneur by passion, Issy has built her career by refusing to shrink herself into society’s narrow boxes. From raiding her mom’s Dior eyeshadow palettes to dreaming of one day being the face of Sephora, Issy embodies what it means to redefine inclusivity in beauty and fashion. She’s not here for tokenism—she’s here to prove that plus-size women belong in campaigns, on billboards, and in boardrooms.
Then there’s Sonya Danita, whose journey began not with filters or flawless lighting, but with vitiligo. What started as modeling for representation became a movement—proof that beauty is not about erasing difference but embracing it. Sonya speaks candidly about the slow, radical act of learning to stop hiding her skin, the resilience it takes to balance vulnerability with strength, and the joy of hearing from strangers who finally saw themselves reflected in her content. To her, beauty is peace—a quiet confidence in the mirror that can’t be manufactured.
Qnis, on the other hand, is living proof that Gen Z knows no such thing as limits. She’s a full-time student at Taylor’s University, a rising content creator, and an athlete with a love for golf, pilates, and padel—all while juggling viral videos and brand campaigns. Her story is one of discipline, resilience, and that very modern reality: crying in your car one moment and heading to an event five minutes later. What keeps her grounded is authenticity—her insistence on writing her own storyboards, pushing through hate comments, and keeping her content as real as possible.
For Bryan, better known online as “that perfume boy,” scent is the language through which he tells his story. While most creators lean into makeup or fashion, Bryan carved his niche in fragrance, proving that beauty is not just what you see but also what you remember. His candid take on the industry—its obsession with virality, its misconceptions about content creation, and its desperate need for authenticity—feels like a breath of fresh air. And as he dreams of one day creating his own perfume, his journey is a reminder that sometimes the most powerful beauty statements are invisible, lingering long after you’ve left the room.
And finally, Muzy, the multitasking force who embodies what it means to thrive in chaos. Between managing Miss Grand Malaysia’s social media and creating content for his own platforms, his life is a balancing act of strategy, storytelling, and self-expression. He’s proof that content creation isn’t just a hobby—it’s a craft, a career, and, at times, a form of therapy. By embracing his uniqueness as a man in a female-dominated space, Muzy has turned what once felt like an obstacle into his sharpest edge. For him, trends come and go, but authenticity is the only thing that lasts.
Together, these five cover stars paint a picture of beauty that is raw, unfiltered, and refreshingly human. They talk about the highs and lows, the resilience it takes to survive in an industry built on perfection, and the small victories that keep them moving forward. From Issy’s vision of an inclusive fashion future to Sonya’s unapologetic embrace of her skin, Anis’s balancing act between school and stardom, Bryan’s fragrance-fueled storytelling, and Muzy’s fearless authenticity—this month’s covers are less about airbrushed ideals and more about real, lived experiences.
September 2025 is not about one definition of beauty—it’s about five different ones, all equally valid, equally powerful, and equally deserving of space.