Muzy lives in the tension between chaos and control—and he wouldn’t have it any other way. His days are never predictable, but that’s exactly where his creativity thrives. Whether he’s managing the social media presence of Miss Grand Malaysia 2025, Viviana Lin Winston, or building his own content as a creator, his work is less about juggling hats and more about wearing them all at once on the same runway. It’s structured chaos, yes, but it’s also a rhythm he’s mastered—a balance between intention and spontaneity, strategy and fun.
What makes Muzy compelling isn’t just his ability to keep up with the relentless pace of digital culture, but how he manages to infuse it with authenticity. In an industry often dismissed as “easy,” he pulls back the curtain, revealing the sheer discipline and strategy that sit beneath the polished posts. For him, content creation isn’t simply about snapping photos and racking up likes; it’s about creative direction, storytelling, editing, and constantly adapting to trends without losing his voice. The “effortless” vibe comes from hours of work, and he embraces that grind because, to him, it’s not just work—it’s therapy, it’s play, and it’s proof that chaos can be turned into art.
But Muzy’s journey hasn’t been without its hurdles. As a man in a field dominated by women, he’s had to carve out space for himself, shifting from feeling like the odd one out to realizing that his difference is his strength. He’s become vocal about dismantling the idea that beauty and fashion are “women’s playgrounds,” challenging an industry that still lingers in outdated stereotypes. For him, self-expression doesn’t come with labels, and creativity has no gender.
Now, as he continues to grow as both a content creator and a strategist, Muzy sees his career not as separate paths but as an intertwined story—each role feeding into the other, opening new doors and sparking new ideas. It’s that layered perspective that makes his voice stand out in the noise.
In this interview, Muzy talks openly about the reality behind the “highlight reel,” the lessons he’s learned navigating identity and authenticity in content creation, and why proving that men belong in beauty isn’t just personal.
“My days are definitely a mix of structured chaos- but the kind that excites me! Right now, my main focus is managing Viviana Lin Winston, our Miss Grand Malaysia 2025, as her social media manager and It actually blends so naturally with what I do as a content creator, because both worlds revolve around creativity, storytelling, and connecting with people online. A typical day for me could mean planning and curating her content, jumping on calls with the team, and then switching gears to create my own content. I like to think of it as wearing different hats but in the same fashion show—it’s all under the spotlight of digital creativity. The balance comes from being intentional with my time, but also having fun with it, because when you love what you do, the “work” part feels way less like work.”
You’re balancing a full-time job with content creation—what does a typical day look like for you, and how do you manage to give your all to both worlds?
Was there a moment where you thought of giving up content creation because of your workload, and what kept you going?
“Oh, for sure—I’ve had those “maybe I should just quit” days when the workload feels like a full-time circus and I’m the clown juggling too many things. But the truth is, I can’t walk away from content creation. It’s my playground, my passion, and honestly my therapy. What keeps me going is the rush of connecting with people and watching an idea come to life. Plus, I secretly love proving that I thrive in the chaos—because if I can handle this, I can handle anything.”
Many people assume content creation is “easy.” What’s one misconception about this career that you wish more people understood?
“The biggest misconception about content creation is that it’s easy just because we make it look easy. People often assume it’s simply snapping a picture, posting it, and waiting for likes to roll in. But in reality, there’s so much more behind the scenes—creative direction, production, editing, copywriting, marketing, and even PR, all happening at once, often by just one person. It’s brainstorming ideas, planning shoots, staying on top of trends, and constantly engaging with your audience. The “effortless” vibe people see is actually the result of hours of work, discipline, and creativity. What I wish more people understood is that content creation is a career that blends artistry with strategy—it’s fun, yes, but it’s also a craft that deserves recognition.”
What has been the toughest lesson you’ve had to learn as a content creator in an industry often dominated by women?
“ The toughest lesson I’ve had to learn as a guy in content creation is to stop seeing myself as the “odd one out” in a space often dominated by women. At first, it felt intimidating—I questioned if my voice or style even belonged. But over time, I realised that what makes me different is exactly what gives me an edge. Content creation isn’t about fitting into one box; it’s about owning your perspective and letting it shine. For other men out there who want to create, don’t hold back—your voice is just as valid, and the industry needs that diversity. The moment you stop comparing and start embracing your uniqueness, that’s when the magic happens.”
How has content creation changed the way you see your own career path—has it become more than just a passion project?
“Honestly, content creation started as my little side hobby-something I did for fun between everything else. But somewhere along the way, it stopped being “just posting cute pictures” and turned into a real career move. It’s pushed me to learn branding, storytelling, strategy, you name it. Now I see it less as a passion project and more as a platform I can actually build my future on. Basically, what started as playtime has become my power move.”
Can you walk us through your current beauty routine, from day to night?
“I like to keep my routine simple but consistent. The first thing I do when I wake up is drink a big glass of water-hydration is non-negotiable.Then I dunk my face in a bowl of ice water, which is basically my free facelift and instant wake-up call. After that, it’s the usual suspects: toner, eye cream, moisturiser, and my holy grail-sunscreen. At night, if it’s been a long day with a full face of makeup, I’ll throw on a sheet mask and let it do the work while I pretend it’s a spa night. Skincare is honestly my little act of self-care that keeps me sane.”
What’s one struggle you’re still navigating today, and how do you stay motivated through it?
“One struggle I still face is keeping up with how fast everything moves. Trends change overnight, and the pressure to stay relevant is real. Some days it feels like running on a treadmill that never stops. But what keeps me going is reminding myself that relevance isn’t about chasing every trend…tho it is actually but come to think of it, actually it’s about showing up authentically. If I stay true to my creativity and voice, I know I’ll always have something that sticks. Because let’s be honest, trends fade, but authenticity lasts longer.”
Do you envision yourself transitioning fully into beauty and content creation, or do you see it always coexisting with your current career path?
“I see beauty and content creation becoming a much bigger part of my journey but I don’t think I’d ever fully let go of my other career paths. For me, they actually coexist really well. Content creation allows me to express myself creatively and connect with people, while my other work keeps me grounded and sharp in different ways. I like to think of it not as choosing one over the other, but building a career where both feed into each other and open more doors.”
What are the beauty essentials that you’ve discovered through content creation that you now can’t live without?
“For fragrance has to be YSL Y, no contest. It was one of the very first PR package I ever received in my content creation journey, so it feels really personal, almost like a milestone in a bottle. Every time I wear it, I get compliments left and right, which makes it even more special. It’s not just a scent anymore, it’s kind of my signature.
For hair care, I swear by Olaplex No. 4 and 5. When I had ash-grey, bleached hair, finding a product that actually worked felt impossible until Olaplex arrived (literally right on time as PR). It brought my hair back to life, and I’ve been loyal ever since.
And for skincare, my forever ride-or-die is sunscreen. It’s the step I never skip, because it protects against UV damage, slows down premature aging, prevents dark spots, and basically keeps my skin from plotting against me in the future. If you invest in nothing else, invest in sunscreen.”
Has experimenting with beauty products for your content ever surprised you—maybe something you thought you’d never use but ended up loving?
“Definitely! I used to think sheet masks were just a gimmick like, how much magic can a piece of soaked fabric really do? But after trying them for content, especially on nights when my skin felt drained, I realised they’re a total game-changer. The glow and hydration they give me the next morning? Sold. Now they’ve become part of my routine, especially after long days with heavy makeup. Sometimes the products you least expect turn out to be the ones you can’t live without.”
When you look ahead five years, what does your dream career look like?
“I feel truly blessed and honoured, chosen by God to walk this journey as a content creator. It’s given me experiences I never imagined, and I’m grateful for every step. But when I picture myself five years from now, I don’t necessarily see myself doing this full-time. I’ve always had a deep passion for storytelling, and I hope to explore that more through acting, where I can bring different characters to life and connect with people in new ways. At the same time, I’ve also been drawn to entrepreneurship - building something meaningful that can last beyond me. Still, I try not to box myself in too tightly, because I believe life has its own rhythm and surprises. So while I carry these dreams with me, I also trust the magic of the journey to show me where I truly belong.”
If you could change one thing about the beauty & fashion industry to make it more welcoming, what would it be ?
“If I could change one thing, it would be the idea that beauty and fashion are “women’s playgrounds” and men are just visitors. That stereotype still lingers, and it can make male creators feel like they have to prove themselves twice as hard just to be taken seriously. But let’s be real beauty and fashion don’t have a gender. They’re about artistry, self-expression, and confidence, no matter who you are. I’d love to see the industry stop treating male creators as the exception and start embracing us as part of the norm. Because honestly, creativity doesn’t wear labels and neither should we.”
CREDITS
ECCO SHOES
FRED JEWELRY
SACOOR BROTHERS
TGV CINEMAS, SURIA KLCC
MAKEUP ARTIST: SAMANTHA FERNANDEZ
PHOTOGRAPHY: CHRISTABELLE YONG