Vaseline’s SPF Power Play in The White Lotus Heat
What do you get when you mix scorching sun, chaos in paradise, and a skincare icon? A sizzling collab that’s rewriting the rules of beauty campaigns.
Vaseline has just dropped a plot-thickening partnership with none other than The White Lotus, HBO’s award-winning hit series, to mark the premiere of its third season. The setting? Thailand. The mood? Luxe, dramatic, sun-drenched. And the star of this tropical thriller? The new Vaseline Gluta-Hya SPF 50—a serum-burst sunscreen that does more than just sit pretty on your skin.
If you’ve watched The White Lotus, you know it’s not just about white sand and Aperol spritzes. There’s heat—literal and emotional. And in the real world, heat translates to sun damage, dull skin, and a photo filter’s worst enemy: uneven tone. Vaseline’s Gluta-Hya SPF 50 steps in like the main character who’s unbothered, hydrated, and glowing even as the drama unfolds poolside.
With this campaign, Vaseline isn’t playing safe. The brand is flipping the script on traditional beauty ads by channeling the surreal, jet-set spirit of The White Lotus into a trio of cinematic short films. These stylish vignettes are soaked in vacation fantasy, with a tongue-in-cheek twist:
A beachside meltdown (sunburn, not relationship drama) gets a last-minute rescue with Gluta-Hya’s ultra-hydrating powers.
A fashion-forward traveler is done dirty by greasy SPF—until she finds Vaseline’s lightweight, invisible formula that plays well with her aesthetic.
Tired, dull skin from one too many hours under tropical UVs? Gluta-Hya swoops in with a hit of brightness that delivers a luminous, glass-skin glow.
Plot twist: Thailand isn’t just a backdrop. It’s where the Gluta-Hya story began. Developed in response to the country’s relentless heat, the formula was born in 2021 and has since become a global beauty cult-favorite.
And just like the show, the campaign is going global—with immersive pop-ups, influencer collaborations, and experiential events rolling out across Asia and beyond. Expect to see the heat rising in India, Indonesia, the Philippines, Arabia, and Turkey, as Vaseline introduces its latest SPF MVP through travel, beauty, and bite-sized storytelling that hits hard and hydrates deeper.
“Vaseline has always been about giving people the confidence to embrace every moment – whether at home or on a getaway. Partnering with The White Lotus allows us to bring this vision to life in a modern and culturally relevant way. Through this collaboration, we’re redefining how pop culture, travel, and self-care come together, engaging fandoms in new and different ways,” says Purnima Lamba, Global Brand Vice President of Vaseline.
“As we build on our engagements in Asia Pacific, we will continue to expand into additional key markets, ensuring more people can experience the future of sun protection in novel and interesting ways,” said Louis Piereck, Senior Global Brand Director of Vaseline.
So, whether your summer plans involve jetting off to your own version of The White Lotus or just trying to survive your daily commute under the sun, don’t show up unarmed. Vaseline Gluta-Hya SPF 50 is your ticket to drama-free radiance.
Find it at major retailers, Shopee, Lazada, or the Vaseline TikTok Shop. And catch the glow in action at @vaselinemy—where skincare meets cinematic storytelling.
