Charles Melton Returns for Coach’s Latest Soho Sneaker Drop—and It’s Giving Leading Man Energy

Coach just dropped a new chapter in its ongoing “Not Just For Walking” campaign—and this time, it's laced with the unmistakable charm of Charles Melton. The May December star and Coach global ambassador steps into the spotlight again, fronting the latest release for the brand’s cult-favourite Soho Sneaker.

Shot like a scene straight out of a stylised thriller, the campaign film leans into cinematic suspense with a wink. Think noir drama meets street-ready swagger. Alongside it, a stripped-back portrait of Melton on set captures him in his element—moody lighting, off-duty confidence, and of course, those sneakers.

But this isn't just a pretty face in a pretty shoe. The campaign ties back to Coach’s ongoing mission to push authenticity through its Courage to Be Real platform, a call for individuality and unapologetic self-expression. With the Soho Sneaker as its canvas, the message is clear: be bold, be loud, and don’t be afraid to stand out—even if you’re just walking down the street.

First introduced at the Coach Spring 2025 runway show, the Soho Sneaker draws design cues from late '80s and early '90s cross-trainers, then twists them through Coach’s unmistakably modern lens. Clean lines, unexpected textures, and drops in fresh colorways continue to evolve the silhouette, turning it into more than just a shoe—it’s a statement.

This new chapter might come with a dramatic edge, but the message is pure confidence: wear the Soho Sneaker however you want. Just don’t expect it to go unnoticed.