Why Burberry’s New Goddess Parfum Is Your Next Signature Scent

There’s a new scent in town, and it doesn’t whisper—it commands. Burberry’s latest olfactive chapter, Goddess Parfum, is anything but demure. It’s an unapologetic ode to feminine power, and it arrives wrapped in a bronze glass bottle that looks like it could double as armor. If confidence had a scent, this would be it.

The mastermind behind this new fragrance? Amandine Clerc-Marie, who knows a thing or two about turning scent into a statement. “I amplified the power and sensuality of the three signature vanilla accords at the heart of the Goddess fragrance,” she says. But this time, she throws in a twist—soft suede. The kind of addition that turns a fragrance from merely beautiful to utterly addictive.

Let’s break it down. Goddess Parfum doesn’t ease you in gently. It opens with a bright pop of raspberry—sharp, playful, and just acidic enough to get your attention. That juicy bite gets cooled by a hit of lavender, creating a striking contrast that sets the stage for what’s to come.

At the heart? Vanilla—times three. But forget the cupcake association. This is grown-up vanilla: infusion, caviar, and absolute. Layered and luxurious, it clings to skin like silk. Then comes the suede, bringing a low, slow burn of warmth that lingers long after the first spritz. It’s sensual without being sweet, powerful without being loud.

Amandine puts it best: “This fragrance speaks of transformation and the feminine energy within every woman. It’s self-assured, deep, and vibrant.” Goddess Parfum isn’t about fitting into anyone’s idea of femininity—it’s about owning yours, on your own terms.

The bottle itself? A stunner. Deep bronze glass, a golden cap, and that signature medallion—it’s like holding a piece of golden hour in your hand. And in true 2025 style, the bottle’s refillable and the formulation is vegan. Because power and responsibility can (and should) co-exist.

The full Burberry Goddess lineup now includes Eau de Parfum, Eau de Parfum Intense, and the new Parfum—all available in everything from a travel-friendly 10ml to a full-size 100ml, with 150ml refills for the sustainably minded. Shower Gel and Body Lotion are also in the mix if you’re going for full-body devotion.

Mark your calendar: Goddess Parfum hits shelves and Burberry.com on July 27, 2025.
Retail pricing:

• 100ml | RM779 | Major department stores & Burberry

• 50ml | RM578 | Major department stores & Sephora

• 30ml | RM407 | Sephora-exclusive

Consider this your official invite to step into your power. Spritz wisely.