Why Settle? The PROTON X50 Redefines What an SUV Should Be
The heavyweight champ of Malaysia’s SUV scene just rolled into the ring with a fresh new look and plenty of muscle to flex. Meet the All-New PROTON X50 – your favourite B-segment SUV, now tougher, smarter, and sleeker than ever.
After five years at the top and over 140,000 units sold, PROTON could’ve coasted on the X50’s success. But instead, they threw out the rulebook and rebuilt the ride from the ground up, injecting it with more style, power, and high-tech swagger than ever before. The numbers speak volumes: a global hit with over 1.2 million units sold in 51 countries. But this isn’t just about stats – this is about setting the standard. Again.
Big Energy, Bigger Expectations
Even before the official launch on 24 July 2025, the buzz was real. Pre-launch hype? Off the charts. Drivers were already itching to get behind the wheel. And now that it’s here, the All-New PROTON X50 is ready to deliver with a revamped design that demands attention and a performance package that doesn’t just meet expectations – it slaps them silly.
In true Malaysian style, PROTON cranked up the volume for the debut. The launch campaign featured a full-blown theme song by homegrown girl group De Fam, backed by a chorus of media buzz, KOL content, and public anticipation. Add to that a series of roadshows designed to show off the X50’s new edge, and it’s clear: this SUV isn't just a car, it’s a cultural moment.
“Made for Malaysia. Engineered for the World.”
That’s not just a tagline – it’s the mission statement. Dr. Li Chunrong, PROTON’s CEO, summed it up best: “Our ambition is to raise the standard for the B-segment, giving Malaysian drivers an experience that is smart, spirited, and truly next-generation.”
Let’s break that down. The All-New PROTON X50 has been kitted out with upgrades where it matters most – design, performance, safety, and connectivity. It’s got a more assertive presence, thanks to its redesigned exterior, and under the hood, it’s packing a 1.5TD i-GT engine that churns out 133 kW and 290 Nm of torque. That means 0–100 km/h in just 7.6 seconds. Yes, it’s quicker than before. And with better fuel economy to boot, it's not just fast – it’s efficient.
Inside, you’re met with a massive 14.6-inch infotainment display that looks more spaceship than SUV. Then there’s the Bahasa Melayu voice command system – a world first – proving once again that PROTON isn’t just building cars, they’re building for Malaysians.
Three Flavours, One Bold Attitude
The All-New PROTON X50 comes in three variants: Executive, Premium, and Flagship. Each one is packed with enough features to make you feel like you’re driving something a lot more expensive. Think enhanced ADAS Level 2 safety tech, seamless connectivity, and comfort for days.
No matter your lifestyle – solo city slicker, weekend road-tripper, or family chauffeur – there's a version of the X50 that’ll fit like a glove.
What You Get: The GEMPAK! Deal
Let's talk numbers. The All-New PROTON X50 starts at RM89,800 for the Executive variant in Peninsular Malaysia, climbing up to RM113,300 for the Flagship. But if you're fast – like, book-now kind of fast – you could lock in the GEMPAK! Deal, slicing RM4,000 off the sticker price and sweetening the pot with extras.
We’re talking a five-year unlimited mileage warranty, six free labour services, a 5-year data package upgraded to 2GB/month, and trade-in support of up to RM2,000. Financing options? Sorted – with interest rates as low as 2.35% per annum for five years.
And if you insure with PROTON’s upgraded Insurance Program, you're covered for everything from child seats to flash floods. Perks include betterment cost waivers for up to 10 years, agreed value protection, personal accident coverage for passengers, key replacement, and more. Basically, you’re covered from bumper to bumper.
Price Breakdown (Peninsular Malaysia, Post-GEMPAK! Deal):
Executive: RM85,800.00
Premium: RM97,800.00
Flagship: RM109,300.00
The Final Word
The All-New PROTON X50 isn’t here to blend in – it’s here to dominate. It’s bold, tech-forward, unapologetically Malaysian, and built to meet the demands of drivers who want more out of their SUV. Whether you’re a longtime fan or a first-time buyer, this is one ride that’ll make you rethink what a B-segment SUV should be.
Strap in, Malaysia. The bar has been raised. Again.
