Think Pink with Longchamp: The Bold Colour of Spring
Longchamp is turning heads with the color that’s got everyone talking—pink! Whether it’s pastel and pretty or loud and powerful, Longchamp is making pink the statement of the season. Remember that iconic line from Funny Face—“Think pink! If you want that quelque chose”? Longchamp takes Kay Thompson’s advice and runs with it, serving up a collection that’s vibrant, playful, and oh-so-chic.
From sunrise to sunset, pink dominates the palette, with shades that mirror the many sides of your personality. The fashion playground is wide open—sequins, leather, velvet, knit—pink is a mood, and at Longchamp, it’s making every material pop with personality.
Pink Play: Soft to Bold
Think ballerina blush, marshmallow hues, and a rosy glow to start the day. Velvet suits in shocking pink? Yes, please! Stretch pants in machine-washable leather? Absolutely. And let’s not forget the soft faux-fur blousons made from recycled polyester—a nod to sustainability that’s as chic as it is eco-friendly. Looking to make an entrance? Pink sequined pajamas with a mini vanity case will have you ready to shine, even in your downtime.
The Bags: Bubbles and Baubles
Pink isn’t just for clothes—Longchamp's bags are bubbling over with charm. Le Roseau’s fluffy fur and velvet are playful and soft, while Le Pliage Xtra’s mini satchel brings monochrome leather to the mix for those who love a sleeker vibe. Whether you’re dancing in super-supple ballet pumps or strutting in heeled sandals adorned with bows, your accessories will be just as fabulous as the outfit.
After Dark: Dare to Be Pink
When the sun goes down, pink turns up the heat. Richer, deeper shades transform into an embodiment of Parisian elegance. Picture yourself in slinky silhouettes with longer lengths and cutaway backs that command attention. Le Roseau’s bamboo toggle morphs into a jewel-like accent, perfect for framing your neckline, while the kimono jacket with its dramatic wide sleeves brings an element of theater to every move. Minimalist? Maximalist? Why choose? Pair pink with black and white for a striking balance of both.
The Final Word? Switch to Pink
With chic and savoir-faire packed into every detail, Longchamp’s latest collection celebrates pink as more than just a color—it’s a lifestyle. Whether you’re rocking the new Daylong bag or the iconic Le Roseau in beetroot leather, one thing’s clear: pink is powerful, playful, and impossible to ignore.
As Sophie Delafontaine, Longchamp's Creative Director, says, “In each and every shade, pink says free spirit. It’s time to think pink!”
This spring, be bold, be bright, and most importantly—think pink!
