Make Waves with Underwater: Malaysia’s Most Immersive K-Beauty Experience Just Got Bigger
The beauty tide is rising, and it's time to dive deep into the freshest wave hitting Malaysia's shores—Underwater is here with its third store opening at Outpozt, IOI City Mall, and trust us, this is not your average beauty stop. Underwater has rapidly become a cult-favourite destination for beauty lovers who crave the latest trends, cutting-edge products, and an all-in-one shopping experience that combines luxury with affordability.
Your One-Stop K-Beauty Dream
Underwater isn't just a store—it's a whole vibe. Whether you're a seasoned beauty pro or a curious explorer, Underwater has something for you. Known for curating top-tier Korean, Japanese, and global beauty brands, this is your one-stop destination to experiment with beauty, express your unique style, and stay ahead of the trend game. Fans of cult favourites like 3CE, CLIO, Peripera, and SKIN1004 will feel right at home, while newcomers will be spoiled for choice.
New Store, Same Underwater Vibes
Hold your breath—because Underwater has officially opened its third store at the iconic IOI City Mall, adding to its already buzzing locations in SEIBU TRX and Genting SkyAvenue. The latest store launch took things to another level with a beach-themed "Jom Lepak, Santai by the Beach" event that brought together over 100 influencers, beauty experts, and media friends. Imagine personal color analysis sessions with 3CE and a photo zone that made you feel like you were lounging by the seaside. Now add a dash of sparkle with Hince’s crystal-infused product display, and you’ve got an event that felt more like a mini-vacation.
Beauty + Music = A Whole Vibe
Of course, no beauty bash is complete without music. Universal Music artists like @officialathalia, and @nuha_bahrin were there to keep the energy high. If that wasn’t enough, lucky guests had the chance to win two roundtrip tickets to Bali. Talk about levelling up your beauty haul!
Sustainability for the Win
As beauty trends evolve, so does Underwater’s mission to keep things clean, green, and gorgeous. Their new 2024 focus on sustainable beauty means they're not just about looking good—they’re about feeling good too. With eco-conscious brands like S.Nature, Ariul, and SKIN1004 leading the charge, you can now shop with the peace of mind that you're doing your part for the planet without sacrificing style or effectiveness.
New Brands Alert!
Three new K-beauty brands have joined the Underwater family, and you don’t want to miss them. First, there’s Hince, the first mood-narrative makeup brand to hit Malaysia, all about enhancing your natural beauty with rich, dense colors. Then there's Nuse, which combines skincare and makeup in one, so you’re not just covering your skin, you’re caring for it. And finally, S.Nature—a love letter to natural beauty with products that are as kind to your skin as they are to the environment.
Ready to Dive In?
With up to 70% off, free gifts, and a chance to win more goodies through their lucky spin promo, there’s no better time to dive into the Underwater experience. So, grab your haul and get ready to swim in style!
