Introducing Your New Emotional Support Balm: The Ordinary’s Squalane + Amino Acids Lip Balm
On June 20th, The Ordinary has revolutionised your lip care routine with the launch of its first-ever lip balm: Squalane + Amino Acids Lip Balm. Designed to be your new “emotional support” product, this balm brings The Ordinary’s most-loved moisturising ingredients to a whole new hydration category — Lip Care.
She’s A Multi-Tasker
Ever wished for a product that could keep your lips, cuticles, and elbows moisturised on-the-go? Look no further. The Squalane + Amino Acids Lip Balm is here to save the day, softening and hydrating dry areas with its powerhouse blend of biomimetic amino acids and Squalane. Whether you're facing harsh weather or just need a quick hydration boost, this lip balm has got you covered.
Why IS She Special?
Your skin is pretty smart; it knows what it needs. That’s why this formulation is crafted with a skin-identical blend of amino acids. These amino acids mimic the natural moisturising factors (NMF) your skin produces to keep itself hydrated. The result? A balm that understands and works in harmony with your skin’s natural processes.
The Power couple: Amino Acids and Squalane
The blend of amino acids and Squalane in this balm works wonders. Found naturally in the skin's sebum, Squalane provides an instant hydration boost, while the amino acids support long-lasting moisture. With continued use, you'll notice softer, smoother lips, and improved dryness on cuticles and elbows.
A Modern Essential
In today’s fast-paced world, convenience is key. That’s why the Squalane + Amino Acids Lip Balm comes in a sleek, squeezable O-shaped tube. It’s easy to pop into your bag or pocket, ensuring you can have your hydration fix wherever you go. The tactile tube design even offers a little stress relief — perfect for those moments when you need a quick squeeze for both hydration and comfort.
From The Lab to Your Lips
The Ordinary’s commitment to biomimetic science shines through in this innovative product. According to Chief Scientific Officer Prudvi Kaka, "Biomimetic means that the formulation seeks to mimic the natural processes and components of the skin. Squalane + Amino Acids Lip Balm includes a combination of amino acids that are identical to the composition of amino acid components of natural moisturizing factors (NMF) found within the skin, which allows it to provide long-lasting hydration."
The Science Behind the Hydration
The delicate skin of your lips loses water more quickly than the rest of your face. That’s why locking in moisture is crucial. The amino acids in the lip balm provide enduring hydration, while Squalane acts as an emollient, supporting the moisture barrier and reducing water loss. Together, these ingredients help reduce the look of dry lips instantly and offer softness to your cuticles and elbows over time.
TikTok’s New Favourite
It’s no surprise that TikTok users are already declaring their emotional attachment to their lip balms. With the rise of “emotional support” products, Squalane + Amino Acids Lip Balm is perfectly timed to meet this need. The sleek, portable tube ensures that a hydration boost is always within reach, making it an ideal companion for your daily routine.
Don’t Miss Out!
The Ordinary’s Squalane + Amino Acids Lip Balm retails for RM60.00 in Malaysia here and SG$20.00 in Singapore here. Be sure to grab one for yourself and experience the magic of this multi-use, skin-friendly formulation. Your lips (and cuticles and elbows) will thank you!
