Ralph Lauren Fragrances Scores with Son Heung-Min as New Brand Ambassador
In a move that blends athletic grace with timeless elegance, Ralph Lauren Fragrances has tapped South Korean football sensation Son Heung-Min as their new regional brand ambassador. The star striker, known for his electrifying presence on the pitch, now lends his dynamic spirit to the launch of Polo 67 Eau de Toilette, epitomising the fragrance’s fresh, athletic essence.
Unleashing the Spirit of Polo 67
Polo 67 Eau de Toilette is a rejuvenating addition to the legendary POLO fragrance line, crafted for the modern man who thrives on self-expression and determination. Son Heung-Min, celebrated for his illustrious football career and inspiring leadership, perfectly encapsulates the ethos of Polo 67.
“Son Heung-Min embodies the spirit of Polo 67, proving that hard work, determination, and resilience can make any dream possible. He is an inspiration, a testament that with passion and dedication, you can overcome any challenge to design your dreams,” says Charles Finaz de Villaine, Global President of Ralph Lauren Fragrances. “We are honored to welcome him as the regional brand ambassador and the face of Polo 67.”
From Pitch to Perfection
Since joining Tottenham Hotspur in 2015, Son Heung-Min has mesmerised football fans around the globe. His journey from Hamburg to becoming one of the Premier League's top scorers, with over 100 goals to his name, is a testament to his dedication and perseverance. As Tottenham’s captain, Son’s influence extends beyond the field, making him the perfect muse for Ralph Lauren’s latest campaign.
“I am honoured to partner with Ralph Lauren Fragrances. The message of achieving your dream through hard work and determination is something I deeply connect with, both on and off the football pitch. I hope this collaboration inspires others to design their own dreams with passion and never give up,” says Son Heung-Min.
The Scent of Victory
Polo 67, crafted by master perfumer Marie Salamagne, is an invigorating blend that features fresh and fruity notes. The composition includes:
Top Notes: Bergamot Essence, Pineapple Accord, Lavandin Heart
Mid Notes: Geranium, Clary Sage Essence Heart
Base Notes: Vetiver Haiti, Sandalwood Essence, Patchouli Heart
This fragrance brings a warm vibrance, perfect for those who champion their self-expression. The consciously designed bottle, with its rich dark blue tone and white accents, pays homage to Ralph Lauren’s founding year, 1967.
Dream Big, Achieve Bigger
Son Heung-Min’s partnership with Ralph Lauren Fragrances is more than just a collaboration; it’s a celebration of the power of dreams and the grit needed to achieve them. The campaign, featuring stunning visuals, captures the seamless blend of sports and fragrance, showcasing the true essence of Polo 67.
Get ready to embrace the spirit of determination and self-expression with Polo 67 Eau de Toilette, available in 125ml bottles for RM490 at select retailers.
Ralph Lauren Fragrances’ alliance with Son Heung-Min is a perfect match, blending the world of high fashion with the high stakes of professional football. Together, they inspire us to dream big, work hard, and always stay fresh.
