The It-Girl Uniform Is Now Sustainable: VIVAIA Is Taking Over Feet—and Feeds
Whether you’ve clocked Bella Hadid’s off-duty looks or double-tapped Jennie Ruby Jane’s latest Instagram fit, chances are, you’ve already met VIVAIA—the sustainable footwear label that’s low-key dominating every cool girl’s wardrobe.
This season, VIVAIA’s making noise (again) with two headline styles: the satin-clad Sneakerina and the viral Margot Mary-Jane. Both have become something of a uniform for the internet’s fashion darlings, bridging comfort, aesthetics, and a whole lot of It-factor.
Enter: Sneakerina—The Sneaker-Ballet Hybrid You’re Seeing Everywhere
This isn’t your average balletcore moment. The Sneakerina collection flips the script with machine-washable satin uppers (yes, satin!), a foldable build, and triple-layered sole comfort—all crafted from recycled materials.
The Cristina Sneakerina, worn by Bella Hadid, Amelia Gray, and Shuhua of (G)I-DLE, is basically a collector’s item at this point. First release? Sold out in a week. It’s been restocked five times, has over 10,000 pairs sold, and includes interchangeable laces so you can keep the look as fluid as your mood.
Then there’s the Yanka Sneakerina—lighter, breezier, and ideal for sun-drenched city days. Charli XCX has been spotted in it twice, which should tell you everything you need to know.
Cristina Sneakerina
RM 649.00
Yanka Sneakerina
RM 649.00
The Mary Jane That’s Booked, Busy, and Jennie-Approved
VIVAIA’s Margot Mary-Jane hit peak visibility when Jennie Ruby Jane rocked it in Ruby Red after Coachella, in an Instagram post that broke the algorithm for at least 24 hours. Between her solo music success and fashion world dominance, Jennie has a habit of turning everything she touches into gold—and the Margot Mary-Jane is no exception.
With a square toe and adjustable strap, the silhouette is chic, versatile, and most importantly—wearable. It’s VIVAIA’s top-selling product of 2024 with over 150,000 pairs sold since its debut at the end of 2023.
It’s not just Jennie giving it her seal of approval—everyone from Alexa Chung to Ashley Liao and Joo Young Lee have been spotted styling it their own way. And just in time for Summer 2025, a new mesh iteration is about to drop—keeping things cool, quite literally.
Margot Mary-Jane in Ruby Red
RM 569
Margot Mary-Jane in Ruby Red Mesh
RM 569
IRL Alert: Find VIVAIA at The Exchange TRX
Not just an online cult favourite anymore, VIVAIA has a physical home at The Exchange TRX in Kuala Lumpur. Try before you buy, feel the materials, and walk out in something that’s redefining what sustainable fashion looks (and feels) like.
VIVAIA, The Exchange TRX, Kuala Lumpur
Lot L1.101.0 & 102.0, Level 1, The Exchange TRX, Persiaran TRX, Imbi, 55188 Kuala Lumpur
