The Glow-Up That Works Overtime: SK-II’s New GenOptics Airy UV Cream & CC Primer
The cold hard truth is most multitasking skincare products promise the moon and deliver a mediocre halfway house between too many things. But when SK-II—arguably the holy grail of Japanese luxury skincare—drops a new brightening solution, you pay attention.
Enter the GenOptics Airy UV Cream & CC Primer (SPF 50+ / PA++++), a 5-in-1 game-changer from SK-II’s #1 Brightening Series. This isn’t your typical slap-on sunscreen. It’s a high-performance hybrid that moisturizes, brightens, firms, protects, and primes—all in one breezy step. One swipe and you're out the door, skin glowing like you’ve just walked out of a facial.
One Product. Five Jobs. Zero Compromise.
Loaded with SK-II’s iconic PITERA™—the brand’s fermented, skin-reviving secret sauce—the formula also includes niacinamide to even out your tone and boost brightness, plus bisabolol, which comes in clutch to calm and soothe skin post-UV exposure.
The payoff? Immediate radiance that doesn’t slide off your face by noon. Think: natural coverage with a glow that sticks around for up to 8 hours. And if you’re in it for the long game, daily use delivers visible results in just 28 days—hello, Aura Skin.
Three Ways to Wear It
Housed in a dreamy, lightbulb-inspired bottle, the GenOptics Airy UV Cream & CC Primer lands in three skin-friendly shades, making it ridiculously easy to find your fit:
Airy UV Cream (Untinted) – For those who want invisible UV protection and nothing more. It’s the perfect layering piece.
CC Primer BEIGE – With natural coverage and a yellow base, this one’s for evening out skin tone and dialling down visible spots.
CC Primer ROSY – A cool-toned pink that acts as a brightening filter for blue undertones, or use it as a soft-focus highlighter.
Where to Find It
If your skincare shelf is due for an upgrade, this is it. The SK-II GenOptics Airy UV Cream & CC Primer is available now at the SK-II concept store in Mid Valley Megamall, all official SK-II counters, and online—priced at RM298.
One step. Five benefits. A glow that doesn't clock out.
