Game On, Snack Strong: First Pride Chicken Bites Are Here to Play
First Pride just served up something new for snackers and sports lovers alike: Chicken Bites, the brand’s latest mouth-watering invention, launched in full swing at the high-energy Game, Set, Snack! event hosted at 91 Sports Arena, home to the buzzy 91 PickleBall courts. Fast, flavourful, and protein-packed, these bite-sized heroes are ready to become your go-to whether you're smashing it on the court or spectating in style.
Let’s break it down: two standout flavours, each with its own personality. First, there’s Spicy BBQ—a smoky, mildly spicy flavour bomb that brings that summer-grill vibe no matter the season. Then there’s Seaweed, a crispy, umami-rich twist for those who want their snacks bold, salty, and deeply satisfying. Crunchy? Always. Messy? Never. Delicious? Without question.
But these aren’t just any chicken bites. They’re Halal-certified, quick to cook (hello, 3 minutes in the fryer or 14 in the air fryer at 200°C), and loaded with protein. Translation? They’re as functional as they are flavourful—ideal for those post-pickleball fuel-ups or powering through your weekday grind.
“Crafted for everyday cravings, First Pride’s Chicken Bites are packed with flavour, easy to enjoy, and just the right size for snacking alone or with friends,” said Freddie Wong, Marketing Director of Tyson Foods Malaysia. “From pickleball sessions to movie nights, it’s the kind of snack you’ll keep reaching for. With exciting flavours like Spicy BBQ and Seaweed, we wanted to add a punch of taste to any moment, whether you’re craving a quick bite or setting out a party spread.”
To bring even more heat to the launch, Cik Manggis and her dynamic EpicKL team hit the court for a spirited exhibition match—serving up community vibes, fast feet, and plenty of feel-good moments. With pickleball fast gaining traction across Malaysia, the event wasn’t just a product launch; it was a snapshot of an emerging movement. Community, competition, and good food—what more could you want?
From left to right at the event: Sharin Baba (Vice President of Commercial, Tyson Foods APAK), Kevin The First Pride Nugget Mascot, and Freddie Wong brought the energy, but the Chicken Bites brought the flavour.
And there’s more coming your way. First Pride is teaming up with 91 Bistro and 91 Kopidim at 91 Sports Arena to make sure your snack game stays strong. Expect to see these Chicken Bites on the menu soon, ready to keep you fuelled whether you’re mid-match or in chill mode. No need to bring your own snacks—First Pride’s got your cravings covered, courtside.
Already available at selected major retailers across Peninsular Malaysia, First Pride’s Chicken Bites are officially in play. Whether you’re chasing points or just chasing something tasty, it’s time to snack like you mean it.
Stay locked on First Pride Malaysia’s Instagram and Facebook pages for updates and more ways to crunch hard, play harder.
