Spritzer Sparkling Turns Up the Fizz This Merdeka with Kasi Sparkling, Baru Kick!
Merdeka season is never just about fireworks, flags, and parades—it’s about makan, minum, and moments that only Malaysians can truly understand. This year, Spritzer Sparkling is turning those moments into something even bubblier with its high-energy campaign, Kasi Sparkling, Baru Kick!
The idea? Simple: take the drinks we’ve been ordering for decades—teh ‘o’, sirap limau, asam boi—and give them a sparkling remix. Because if there’s one thing Malaysians can agree on, it’s that good food and great drinks taste better with friends, debates about “where to eat?”, and the occasional 2am roti canai session.
Where the Mamak Meets the Sparkle
The mamak has always been Malaysia’s unofficial living room. It’s where families pull up plastic chairs, students stretch a single glass of teh tarik for hours, and strangers become friends over a shared table. Spritzer Sparkling’s new campaign taps right into that magic, serving up fizzy versions of your favourite local beverages at selected mamak hotspots. Think tradition with a twist—familiar flavours, but now with extra fizz to keep the conversations flowing.
And because no Malaysian celebration is complete without some good old-fashioned fun, the campaign brings engagement games and prizes into the mix at participating outlets, reminding us all that unity and laughter are best shared over a glass that sparkles.
A Campaign Video That Doesn’t Just Play, It Pops
At the heart of Kasi Sparkling, Baru Kick! is a campaign video that’s basically a love letter to mamak culture. The star? “Aneh,” the iconic waiter who’s seen it all and has the charisma to prove it. This isn’t your typical ad—it’s a high-energy burst of colour, dialects from across the nation, and Aneh himself delivering mamak rhythm through his own rap style.
The video also introduces three sparkling drink recipes, each one taking a Malaysian classic and giving it that fizzy edge. It’s the kind of clip that makes you want to order a round for the whole table. You can catch it now on Spritzer Water’s YouTube channel.
From the Kopitiam Table to the Nation
This campaign isn’t just a video drop—it’s a full-on nationwide celebration running from Merdeka to Malaysia Day. Expect the fizz to hit big-name mamak chains like Restoran Nasi Kandar Subaidah, Restoran Hameediyah, and Nasi Kandar Bestari. There’ll be exclusive combo deals, roving roadshows, and plenty of chances to try these sparkling creations for yourself.
Want the full lowdown—recipes, locations, event details? Head to sparklingmerdeka2025.spritzer.com.my.
This year, raising your glass means more than just “cheers.” It’s a toast to unity, flavour, and fizz—the everyday rituals that make us Malaysian. So, whether you’re team teh ‘o’, sirap limau, or asam boi, get ready to taste them all again—this time with a sparkling kick.
