MAGGI® Kari-Lah Karnival: Malaysia’s Biggest Noodle Party Lands at The Exchange TRX
Four days. One legendary flavour.
From 28–31 August 2025, The Exchange TRX’s Raintree Plaza will transform into the ultimate playground for noodle lovers: the MAGGI® Kari-Lah Karnival. Billed as the largest gathering of MAGGI® Kari fans the country has ever seen, this festival is set to be a mash-up of food, culture, and connection — all in the name of Malaysia’s most iconic kari noodles.
“This carnival is about connection. Makan together, share stories and discover new ways to enjoy a flavour we all love,” said Ivy Tan Link Cheh, Business Executive Officer of MAGGI® Malaysia and Singapore. “Bring your family and friends! Build your dream bowl, learn a new hack and celebrate what MAGGI® Kari means to Malaysians today.”
A Village of Flavour
At the heart of the four-day takeover sits the Makan Makan Food Village — where MAGGI® Kari gets every kind of glow-up imaginable. From soul-soothing bowls that taste like home to bold, gourmet remixes, the lineup reads like a who’s who of culinary creativity. Think:
Chef Fikree
Chef Amir Gani
Chef Jia Le Woh
Local food legends like Murni Discovery, NZ Curry House, Mamak Spices Corner, Pokok by Brickhouse, and Serai
For those who want to keep it personal, the Bistro MAGGI® Kita lets you craft your own custom kari creation — because no one knows your noodle cravings better than you do.
More Than Just a Meal
But this isn’t just about eating (though, let’s be real, that’s half the fun). Every corner of the karnival promises to tap into all your senses. Immersive play zones will let you see, hear, and even feel the essence of MAGGI® Kari, while the Main Stage will keep the vibe alive with cooking demos, interactive games, and high-energy performances.
Expect to catch music acts like Bil Musa, Yonnyboii, Asyraf Nasir, and Aisha Retno alongside content creators such as Squigglymack and Hungry Sam. Together, they’ll bring the buzz that only Malaysia’s favourite noodles can inspire.
A Nationwide Movement
This TRX blowout is just one chapter in MAGGI® Kari’s year-long love letter to Malaysians. Roadshows have already swept through Sarawak, Sabah, and Penang, pulling in thousands with giant noodle packs, interactive showcases, and giveaways. Next up: the East Coast and Johor Bahru.
Wherever it goes, one thing is clear — MAGGI® Kari isn’t just a meal. It’s nostalgia, it’s comfort, it’s connection. Or as Malaysians know it best: MAGGI® Kari Tiada Ganti.
