Pretty in Pink, With a Purpose: ghd’s Limited-Edition Collection Gives Back

Good hair days are even better when they come with a cause. This year, ghd is bringing its signature pink campaign back with a limited-edition collection that puts breast cancer awareness in the spotlight.

Pink is having a moment, but for ghd, it has always meant something bigger than a colour trend.

For 23 years, the hair styling brand has championed breast cancer awareness through its annual pink campaign, raising more than $25.5 million for breast cancer charities worldwide. Now, ghd is continuing that commitment with its Dusted Pink Limited-Edition Collection, combining its award-winning styling tools with a reminder that looking after yourself goes beyond your beauty routine.

With every purchase of the collection in Malaysia, ghd will donate RM10 to the Breast Cancer Welfare Association, supporting the cause while giving beauty enthusiasts another reason to add a little pink to their styling collection.

A Beauty Purchase That Means More

The conversation around breast cancer awareness deserves more than a once-a-year reminder. Regular self-checking and knowing the signs to look out for are important steps towards recognising potential changes early, and ghd hopes its annual campaign will encourage more women to take their breast health seriously.

Through its pink campaigns and limited-edition collections, ghd works with more than 12 breast cancer charities worldwide. The brand's wider mission is to empower women and inspire confidence, with or without hair, recognising that beauty and self-confidence can take many forms.

For more information about breast self-checking and the signs of breast cancer, visit the Breast Cancer Welfare Association's website.

Meet the Dusted Pink Line-Up

The collection gives three of ghd's styling favourites a soft pink makeover, complete with a heat-resistant bag in the same dusty hue. The standout detail? The limited-edition ghd Chronos features an exclusive love heart design, adding a sweet touch to a tool built for serious styling.

ghd Chronos Dusted Pink Limited Edition

RM2,060

The ghd Chronos gets the romantic treatment with its special-edition love heart design, while keeping the performance that has made it a standout styling tool. Powered by HD motion-responsive™ technology, it is designed to adapt to styling movements, delivering up to 85% more shine and styling hair up to three times faster in one stroke compared with the ghd original.

It's a thoughtful combination of statement design and everyday practicality, especially for anyone who wants their styling tools to look as good as the results they create.

ghd Chronos Max Dusted Pink Limited Edition

RM2,110

Long, thick or curly hair? The ghd Chronos Max is designed with these hair types in mind, helping create sleek, polished styles without extreme heat damage.

Its advanced heat technology delivers up to 90% more shine and promises smooth, long-lasting results, with styling up to three times faster than the ghd Max when achieving the same high level of frizz reduction. The result is a styling companion for those mornings when you want your hair to cooperate without turning your routine into a full-time job.

ghd Curve Grand Tong Dusted Pink Limited Edition

RM1,185

For those who prefer their hair with a little more volume, the ghd Curve Grand Tong joins the collection in the same understated pink finish. Designed to create voluminous curls, it combines curl-responsive technology with consistent 185°C heat and a smooth, large barrel for effortless styling.

Used with curl hold spray, the tool is designed to help curls retain their shape, making it a useful addition for anyone who wants their waves to last beyond the first few hours.

Beauty With a Bigger Picture

The Dusted Pink Limited-Edition Collection is a reminder that the products we reach for every day can also help start conversations that matter. A styling tool may be a beauty essential, but this campaign gives the purchase an additional purpose by contributing to breast cancer awareness and support in Malaysia.

The collection is available at leading salons, Sephora Malaysia, and ghd Malaysia's official Shopee, Lazada and Zalora accounts.

Because a good hair day is always welcome. Making a difference while you're at it? Even better.