New Balance Is Turning Your Next Sneaker Purchase Into a Collectable Clicker Hunt
Three iconic silhouettes, nine miniature shoebox designs, and a blind-box surprise. New Balance Malaysia is giving sneakerheads another reason to look forward to their next pair.
Sneaker collecting just got a little more playful. This October, New Balance is giving its latest footwear releases a fun twist with the Shoebox Clicker Collection, a series of miniature shoebox clicker keychains inspired by three of the brand’s recognisable silhouettes.
The collection arrives alongside fresh colourways of the New Balance 9060, 204L and ABZORB 2010, rolling out throughout October. Rather than simply taking home a new pair of sneakers, shoppers will also have the chance to score a tiny collectible inspired by their latest footwear obsession. Because apparently, one pair is never quite enough.
Created exclusively for New Balance Malaysia and Singapore, the Shoebox Clicker Collection features nine unique designs inspired by the distinctive looks and identities of the three silhouettes. Each miniature shoebox comes in a blind box, meaning the design inside is randomly selected. No choosing your favourite at the counter, no knowing what you will get until you open it. Consider it a little game of sneaker roulette.
The best part? You do not have to hunt down the collectibles separately. With every purchase of a New Balance 9060, 204L or ABZORB 2010 at participating retail stores, customers can redeem one blind box containing one of the nine designs at random, while stocks last and subject to terms and conditions.
For those already eyeing a new pair, the extra surprise makes the shopping experience that much sweeter. And for collectors who enjoy the thrill of completing a series, nine designs mean there is plenty to look out for.
The Shoebox Clicker Collection will be available from 1 October 2026 at selected New Balance stores in Malaysia, including Pavilion KL, The Exchange TRX, Mid Valley Megamall, IOI City Mall and Sunway Pyramid. The collection will also be available online at newbalance.com.my.
Keep an eye on New Balance Malaysia’s Facebook page, @NewBalanceMalaysia, for updates on upcoming releases.
Three silhouettes, nine designs and one mystery box at a time. Your next sneaker pickup might just come with a new collectible to show off, too.
