Straight Outta Dyson: The Airstrait™ Straightener, Your Hair's New Best Friend
Dyson takes a leap forward with the launch of the Dyson Airstrait™ Straightener, promising a revolutionary way to straighten hair from wet to dry using only air – no hot plates, no heat damage. This groundbreaking innovation aims to simplify hair routines while ensuring a natural straight style with a smooth, shiny finish in record time.
Engineering Brilliance for All Hair Types
Crafted to cater to various hair types, the Dyson Airstrait™ Straightener boasts the ability to achieve a natural straight style with body and movement, all while maintaining the strength and health of your hair. The secret lies in its unique design: two arms containing a precisely angled high-pressure blade of air, which simultaneously dries and straightens the hair with remarkable efficiency.
James Dyson, the Founder and Chief Engineer, emphasizes the importance of understanding airflow dynamics, gained over the last 25 years, in the creation of this innovative product. He states, "Delivering the ease-of-use that people love about straighteners but with high-velocity air blades saves time, maintains hair strength, and achieves an everyday natural straight style."
The Science Behind the Styling
Years of research and development have led to the creation of this revolutionary hair tool. Dyson engineers delved deep into the science of styling, studying everything from hair structure to airflow dynamics, and the effects of thermal, mechanical, and chemical damage on hair health. The result? A styling tool that harnesses the power of airflow to reset hydrogen bonds within each hair strand, creating a new shape with less damage and breakage.
Using the optimum level of heat and controlled airflow, the Dyson Airstrait™ Straightener styles hair with minimal damage. By styling with air, it allows for straight styles while maintaining volume and movement, locking the new style in place once hair is dry and aligned.
Powerful Performance
At the heart of the Dyson Airstrait™ Straightener lies the Hyperdymium™ motor, engineered specifically for Dyson's Hair Care technologies. Despite its small and lightweight design, this motor generates the airflow needed to dry and straighten wet hair simultaneously, spinning up to 106,000rpm and propelling over 11.9 litres of air per second. With its intelligent heat control feature, the straightener ensures the temperature never exceeds the required level, preventing heat damage and protecting the hair's natural shine.
Customised Styling Modes
The Dyson Airstrait™ Straightener offers two styling modes – 'Wet' and 'Dry' – along with a 'Cool' mode to set the style. In 'Wet' mode, users can choose from three heat settings, while 'Dry' mode offers two heat settings and a 'boost' option. With airflow control including low and high-speed settings, as well as a cold shot and root drying mode, users have complete control over their styling experience.
Availability
The Dyson Airstrait™ Straightener is now available in Malaysia, priced at RM2,599, and can be purchased online at www.dyson.my or at Dyson Demo stores. With its innovative design, powerful performance, and commitment to hair health, it promises to revolutionise the way we style our hair, making every day a good hair day.
