A Whirl of Wonder: SK-II Unwraps a Season of Crystal Clear Joy
There’s something extra magical in the air this festive season — and no, it’s not just the twinkling lights or Mariah Carey slowly defrosting. It’s Pitekuma — SK-II’s irresistibly charming festive bear, here to sprinkle a little “Crystal Clear Joy” wherever he goes.
Born from the extraordinary powers of PITERA™, SK-II’s legendary skincare ingredient, Pitekuma is more than just a mascot — he’s a glowing symbol of transformation. Legend has it, the moment he encountered PITERA™, everything he touched began to radiate with the kind of luminosity only SK-II devotees know too well: skin so clear, it practically refracts light.
For the uninitiated, PITERA™ is the brand’s not-so-secret elixir — a naturally derived ingredient crafted from a proprietary yeast fermentation process exclusive to SK-II. What makes it special? Its composition closely mirrors the skin’s Natural Moisturizing Factors, allowing it to sink in effortlessly while delivering a cocktail of micronutrients that work deep beneath the surface. The result? Skin that looks and feels transformed — clear, hydrated, and alive.
Now, Pitekuma is taking that same glow global — spreading the magic of Crystal Clear Joy through a lineup that makes holiday gifting feel personal, thoughtful, and a little bit luxurious.
The Ultimate Glow-Giver
Meet the SK-II Festive Best Collection Kit — a limited-edition set that’s basically a skincare love letter wrapped in opulence. Inside, you’ll find:
The iconic Facial Treatment Essence (a holy grail in its own right)
The newly upgraded GenOptics InfinitAura Essence, your secret to an ethereal, lit-from-within glow
The SKINPOWER Advanced Cream, for a finish so supple it feels almost unfair
All housed in a beautifully crafted gift bag, complete with a collectible Pitekuma Bear Charm. It’s the kind of gift that feels indulgent but oh-so-deserved — a celebration of both giving and glowing.
A Gift That Keeps on Giving
Because SK-II never stops at just skincare, there’s also the Pitekuma Bear Jewelry Tray, a sleek, functional keepsake perfect for holding your favorite trinkets. It’s an exclusive gift-with-purchase designed to make your vanity sparkle just a little brighter.
Step Inside the Magic
If you want to experience the full wonder of the season, SK-II is bringing the festive fantasy to life with the Crystal Clear Joy Pop-Up. Happening from 13–19 October at Isetan Gardens East Lobby, the space promises an immersive journey into Pitekuma’s winter wonderland. Expect glowing installations, personalized skin consultations, and a closer look at how PITERA™ works its skincare sorcery.
So, whether you’re gifting someone special or treating yourself (because self-care is the best care), SK-II’s Festive Best Collection Kit (RM 365) delivers the one thing that never goes out of style — skin that shines with confidence.
This season, let Pitekuma lead the way. Step into the light, embrace the magic, and let your skin tell its own story of Crystal Clear Joy.
Available now at SK-II’s Concept Store at Mid Valley Megamall, SK-II counters nationwide, and online retailers.
Let the glow-up season begin.
