Sip, Smile, Repeat: NutriWell Makes Its Malaysian Debut with Plant-Based Goodness That Actually Tastes Good
Healthy living just got a major glow-up. NutriWell — F&N’s wellness-forward beverage brand already loved in Singapore and Thailand — has finally landed in Malaysia. And it’s not here to preach kale smoothies or count calories. Instead, it’s inviting everyone to rethink what “healthy” should taste like.
With the tagline “Healthy Should Taste This Good,” NutriWell is challenging the myth that nutritious drinks are dull or, worse, an acquired taste. Think creamy oat milk that actually satisfies, almond milk with a bold nutty kick, and purple rice soy milk that tastes like wellness with personality. The brand’s regional campaign sets the tone — colourful, vibrant, and unapologetically real — proving that taking care of yourself doesn’t have to be boring or restrictive.
A Toast to Taste and Nutrition
NutriWell’s philosophy is simple: wellness should fit effortlessly into your day, not feel like another item on your to-do list. Each drink is naturally cholesterol-free, preservative-free, and packed with calcium and Vitamin D for stronger bones and a stronger you. Inspired by nature but backed by nutritional science, every bottle is made to nourish without compromise.
Here’s what’s on the menu:
NutriWell Oat M!lk — Smooth, creamy, and high in Vitamin D, it’s perfect for anyone who wants their dairy-free milk to taste like an upgrade, not a substitute.
NutriWell Almond M!lk — A nutty favourite that’s rich, satisfying, and calcium-packed — great on its own or as your new latte go-to.
Oats & Quinoa Soy M!lk — The overachiever of the group, combining the wholesome goodness of oats and quinoa into one nutritious sip.
Purple Rice Soy M!lk — The wild card, blending antioxidant-rich purple rice with soy for a flavour that’s subtly sweet and distinctively different.
“Better living starts with small choices — like a drink that tastes great and does your body good,” said Ronnie Teo, Chief Brand and Commercial Officer of Fraser and Neave, Limited. “With NutriWell, we bring natural nutrition and flavour together like never before. Healthy should taste this good. So, sip, smile, and feel amazing.”
Wellness for the Modern Malaysian
NutriWell’s arrival couldn’t be better timed. From pickleball and pilates to weekend run clubs, Malaysians are rethinking what wellness looks like — and what it tastes like, too. “We’re inspired by younger Malaysians who are embracing health and wellness, exploring healthier food choices and joining fitness activities with a social element,” said Leong Wai Yin, Chief Marketing Officer of F&N Beverages Marketing, F&NHB.
“To capture this growing demand, we developed NutriWell with flavours suited to Malaysian taste buds, using high-quality, nutritious ingredients — a source of calcium and high in vitamin D, with no added preservatives,” Leong added. “There’s a NutriWell for everyone, whether you enjoy it on its own, mixed with your coffee, or even incorporated into your cooking.”
Going Beyond the Bottle
NutriWell isn’t stopping at beverages. The brand is building a digital ecosystem that makes wellness feel less like a solo mission and more like a movement. Its new website and social media channels are designed as spaces to share recipes, health tips, ingredient deep dives, and small everyday wins — creating a community of people who just want to live a little better, one sip at a time.
With this launch, NutriWell is cementing its place as more than just another plant-based milk on the shelf. It’s a reminder that good health can be joyful, inclusive, and—yes—delicious.
You can now find all four NutriWell plant-based milk variants at Giant, Lotus’s, AEON MaxValu, AEON BiG, Mydin, selected Jaya Grocer, and TFP Retail stores nationwide.
So here’s your cue to ditch the dull and drink better. Because if healthy can taste this good, why settle for anything less?
Visit nutriwellglobal.com/my for more.
