Japan’s No.1 Skincare Brand Gets a Halal Glow-Up: Hada Labo Unveils Its Premium Whitening Range Powered by WhiTEQ
If there’s one thing Hada Labo has mastered over its 17-year reign as Japan’s No.1 lotion brand, it’s the art of doing more with less. Guided by its Perfect X Simple philosophy, the brand has built its legacy on clean, effective formulas that skip the fluff — no fragrances, no colorants, no mineral oil. Just pure science meeting pure skin.
Now, that same minimalist mastery takes a bold new turn with the launch of Hada Labo’s upgraded Premium Whitening range, featuring the brand’s exclusive WhiTEQ Technology — and for the first time, it’s Halal-certified. A move that marries Japanese innovation with Malaysian sensibilities, designed for those who demand results and reassurance.
“At Hada Labo, we are committed to delivering Japanese skincare innovations that are effective, safe, and trusted. With the new Premium Whitening range powered by WhiTEQ Technology and Halal certification, we want to give Malaysian women the confidence of brighter, hydrated skin — without compromising on gentleness or quality,” said Ms. Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia.
The Tech Behind the Glow
At the heart of this glow revolution lies WhiTEQ Technology — a patented encapsulated system that doesn’t just sit pretty on your skin. Instead, it dives deep to release five powerhouse brightening ingredients steadily over time, ensuring maximum impact with zero irritation. Add in two types of Hyaluronic Acid, and you’ve got a hydration fortress that locks in moisture and strengthens the skin barrier from within.
The result? Skin that looks clearer, feels plumper, and radiates that signature Hada Labo dewiness — every single day.
Meet the Brightening Dream Team
Let’s break down the formula’s five-star cast:
Niacinamide (Vitamin B3) – The multitasking all-rounder that refines, brightens, and evens out tone.
Vitamin C (3-O-Ethyl Ascorbic Acid) – A stable, glow-boosting form of Vitamin C that fights dullness and restores radiance.
α-Arbutin – The tone-corrector that keeps dark spots in check for a crystal-clear complexion.
Vitamin A – Smooths out texture and amps up skin luminosity.
Centella Asiatica Extract – Soothes and calms for skin that feels as good as it looks.
Proof in the Mirror
In a consumer test after just 14 days of using the full Premium Whitening lineup — Face Wash, Lotion Rich, and Water Gel — users reported impressive results:
90% saw brighter skin
85% noticed reduced dark spots
90% achieved a more even skin tone
95% experienced deep hydration
(Results based on a test among 19 subjects, after 14 days of use.)
The Lineup
Whether you’re a minimalist or a full-on skincare maximalist, the new Premium Whitening range has your routine covered:
Face Wash (100g, RM39.90) – Gentle cleansing meets triple brightening and anti-pollution power.
Lotion (Light & Rich, 170ml, RM78.90) – Double the moisture, double the glow.
Essence (30ml, RM95) – A concentrated dose of elasticity and brightness in one sleek bottle.
Water Gel Moisturizer (50g, RM85.90) – Weightless hydration that won’t clog pores — perfect for oily or combination skin.
Water Cream Moisturizer (50g, RM85.90) – Rich, nourishing care for normal to dry skin days.
UV Sunscreen SPF50+ PA+++ (30g, RM66.00) – Brightening meets broad-spectrum protection.
The entire range is available at Watsons, Guardian, and major pharmacies nationwide — and, of course, online at Shopee, TikTok Shop, and Lazada.
Perfect x Simple: The Philosophy That Endures
Hada Labo’s beauty philosophy still holds firm: perfection doesn’t need to be complicated. Each formula is meticulously crafted with the purest ingredients at the most precise ratios — no more, no less. It’s a brand that believes in giving your skin only what it truly needs, and nothing that it doesn’t.
And now, with the new Halal-certified Premium Whitening range, that promise just got a lot brighter.
