YSL Beauty introduces MYSLF, the latest addition to its male fragrance collection, inviting men to embark on a journey of self-discovery and redefine modern masculinity. Set against the backdrop of REXKL, a hub of creativity and innovation, the MYSLF fragrance experience promises an immersive exploration of identity and individuality.
MYSLF is more than just a fragrance; it's a statement—a celebration of the multifaceted nature of contemporary manhood. Breaking free from societal norms, MYSLF encourages men to embrace their unique blend of experiences and choices, allowing their true selves to shine through.
At the heart of this experience lies a pop-up space transformed into a haven of modern masculinity. Inspired by the sleek design of the MYSLF fragrance bottle, the space exudes luxury and sophistication with its matte black textures and concrete accents. Mirrors adorn the walls, inviting guests to reflect on their own journey of self-discovery, mirroring the essence of the MYSLF campaign.
Step into this monochromatic oasis and prepare to be transported through various experiential zones. At the puzzle booth, guests are encouraged to express themselves freely, embracing their individuality. Explore the scents of MYSLF and uncover the layers of its composition, each one a reflection of a different facet of your personality. Capture the moment at YSL Beauty's iconic photo booth, immortalizing your unique essence.
But the journey doesn't end there. As a treat for the senses, guests can indulge in a cup of coffee or a MYSLF-inspired mocktail, savoring the experience to the fullest. And as a token of appreciation, those who complete all experiential booths will receive a MYSLF discovery kit to continue their olfactory exploration at home.
From March 1st to 3rd, 2024, the MYSLF fragrance experience will be open to the public at REXKL from 12 pm to 8 pm. Join us as we dare to experience, to delve deeper into our true selves, and to redefine the very essence of modern masculinity with YSL Beauty and the all-new MYSLF fragrance.
REGISTER HERE.