TOPTEN10 Brings Korea’s Effortless Style to Malaysia – First Store Lands at Sunway Pyramid

The Korean Wave is about to level up your wardrobe. Korea’s lifestyle and fashion powerhouse, TOPTEN10, is making its Malaysian debut in January 2026, and the hype is real. Opening its first local store at Sunway Pyramid, the brand promises a fresh perspective on K-fashion: style that’s functional, comfortable, and effortlessly cool.

Born in 2012 under Shinsung Tongsang Co., Ltd, one of Korea’s most respected textile and apparel companies, TOPTEN10 is built on the philosophy of “Good wear”. It’s a simple truth: well-made clothes that balance design and practicality cross all borders. Forget chasing fleeting trends—TOPTEN10 is about timeless staples crafted with purpose. Every stitch, fabric, and cut carries over five decades of manufacturing expertise, making each piece a mix of comfort, durability, and understated style.

Whether it’s essentials for men, women, and kids, or athleisure, innerwear, and everyday accessories, TOPTEN10 embodies that signature Korean minimalism: sleek, functional, and quietly bold. Malaysia’s first store promises a full immersion into this ethos, giving shoppers a taste of what real K-lifestyle dressing feels like.

Snap, Share, Score: Pre-Opening Fun

The countdown to the launch has already begun. Fans can join a special pre-opening activity: head to Sunway Pyramid’s Ground Floor, snap a selfie with the TOPTEN10 hoarding, and post it to your Instagram Story tagging @topten10_malaysia and @sunway_pyramid. Show the Story in-store within the first three days of opening, and you’ll walk away with an exclusive TOPTEN10 gift—limited to the first 100 lucky participants, first-come, first-served.

TOPTEN10 isn’t just dropping a store; it’s introducing Malaysia to a new chapter of the Korean lifestyle, where simplicity meets purpose, and confidence meets comfort. Ready to upgrade your wardrobe the K-way?