Give Your Body the TLC It Deserves: The Ordinary Expands Beyond the Face
Let’s face it—your body deserves as much love as your face. Only 9% of your skin is on your face, and The Ordinary is here to make sure the other 91% isn’t left out in the cold. As of August 9th, The Ordinary is diving into the body care game with three new products that promise to give your skin the superstar treatment, no matter where it is.
Meet the New Players in The Ordinary’s Lineup
The new body care range features Salicylic Acid 0.5% Body Serum, Niacinamide 5% Face & Body Emulsion, and Natural Moisturizing Factors + Inulin Body Lotion. These products are perfect for all skin types and tones, making it easier than ever to care for your skin from head to toe.
Why the leap into body care? The answer is simple—people have been clamoring for it! After countless questions about whether face products could be used on the body, The Ordinary’s team knew it was time to bring their most-loved ingredients to a wider audience, literally.
The Body Serum That Means Business
Let’s talk about the Salicylic Acid 0.5% Body Serum. This isn’t just another lotion in your bathroom cabinet—it’s a lightweight exfoliating serum designed to tackle pore congestion and smooth skin texture. If you’ve been loving The Ordinary’s Salicylic Acid 2% Solution for your face, you’re going to adore this body-specific formulation. With 0.5% salicylic acid, it helps encourage the natural shedding of dead skin, leaving your skin clearer, smoother, and oh-so-touchable.
Salicylic Acid 0.5% Body Serum
$30 SGD | 95.00 MYR
Niacinamide, Now for Everywhere
The Niacinamide 5% Face & Body Emulsion is here to make sure you can even out your skin tone wherever you need it. This multitasking formula is gentle enough for sensitive skin, yet effective enough to tackle dark spots and uneven texture. Whether it’s your hands, neck, or even your legs, this emulsion has you covered. And yes, it’s been tested on a diverse range of skin tones to ensure everyone can enjoy its brightening benefits.
Niacinamide 5% Face & Body Emulsion
$28 SGD | 90.00 MYRA
Moisturiser That Does More
Finally, meet the Natural Moisturizing Factors + Inulin Body Lotion. If you’re dealing with dry, flaky skin, this moisturiser is about to become your best friend. It’s packed with skin-identical Natural Moisturizing Factors to provide immediate and long-lasting hydration. Plus, it’s got inulin, a prebiotic that supports your skin’s natural microbiome, helping to keep your skin barrier healthy and happy.
Natural Moisturizing Factors + Inulin Body Lotion
$30 SGD | 95.00 MYR
Why Your Body Deserves This
Google Trends and Meta have reported an explosion in interest in body skincare—searches for body skincare have skyrocketed by 1,025% since December 2023, and it’s clear that people want to treat their entire body like they do their face. The Ordinary’s new body care range is the perfect answer to this demand, offering science-backed, honest formulations that make quality skincare accessible to everyone.
So, go ahead and give your body the face time it deserves with The Ordinary’s new body care line. Your skin will thank you for it.
