The Glossy Revolution: Hourglass’ Phantom Volumising Glossy Balm Just Got Even Better
Here’s a juicy beauty update that’s going to make your lips — and your beauty stash — feel instantly upgraded. Hourglass’ Phantom Volumising Glossy Balm is back in the spotlight, and for good reason. With one sold every minute worldwide, this TikTok sensation has gone from cult favourite to iconic staple, and now, the collection just got a major glow-up.
Joining the lip wardrobe are four stunning new shades, including the long-awaited Red 0 and three pearlescent stunners. The best part? This hybrid hero — loved by style icons like Sabrina Carpenter, Sofia Richie Grainge, and Emily Ratajkowski — continues to deliver everything we adore: intense hydration, lip-plumping magic, and a glossy finish that screams high-shine glamour.
Red 0: The Most Wearable Red, Reimagined
Let’s talk about the showstopper: Red 0. This isn’t just any red lip; it’s a statement. Dubbed the “most wearable red,” Red 0 is a sheer, buildable hue that works on literally everyone. But what really makes it groundbreaking? It’s a vegan replacement for carmine, the controversial red pigment derived from crushed insects. With 70,000 bugs saved for every pound of Red 0, this shade doesn’t just look good — it does good.
Hourglass has been leading the charge in cruelty-free luxury beauty, and Red 0 is proof that innovation and ethics can coexist. Bold, timeless, and completely bug-free, it’s a shade that embodies empowerment, artistry, and a brighter future for beauty.
Three New Pearlescent Shades You’ll Want to Wear on Repeat
If Red 0 is the star of the show, the three new pearlescent shades are the supporting cast that’s impossible to ignore. Infused with finely milled pearls (no chunky glitter here), these hues add a touch of sophistication to the already flawless Phantom formula:
Wander: A soft peachy pink with gold and silver pearl — perfect for brunch vibes.
Invite: A rosy brown with gold pearl — think understated elegance.
Secret: A deep rose with rose gold pearl — your go-to for date nights or when you’re feeling a little extra.
All three shades deliver the same ultra-nourishing hydration and glossy finish we know and love, now with a luminous, pearly twist.
The Ultimate Lip Wardrobe: 20 Shades, Endless Possibilities
Whether you’re in the mood for a barely-there tint or a bold, look-at-me red, the Phantom Volumising Glossy Balm now boasts 20 shades to match every vibe. It’s a lip wardrobe that’s as versatile as your mood swings (we’ve all been there), and with its buildable, fuss-free formula, this balm is as effortless as it gets.
Hourglass Founder and President Carisa Janes said it best: “Lip is a personal tool for self-expression and style. With a total of twenty options, there is a glossy balm for every mood, interest, and action.”
Art Meets Beauty: The Red 0 Shanghai Takeover
To celebrate the launch of Red 0, Hourglass teamed up with visionary artist Andrés Reisinger for a jaw-dropping public art installation in Shanghai. Known for his surreal, dreamlike designs, Reisinger reimagined his signature drapery in bold red hues, symbolising courage, transformation, and human innovation.
Set against the historic Lyceum Building, the installation blends heritage with modernity, mirroring Red 0’s balance of timeless elegance and forward-thinking ethics. It’s not just a celebration of a new shade — it’s a testament to beauty’s power to inspire change.
Why We’re Obsessed
With its cruelty-free ethos, trend-setting shades, and lip-loving benefits, Hourglass is proving that luxury beauty doesn’t have to compromise on values.
So whether you’re snagging Red 0 to make a statement or diving into the pearlescent new shades for a touch of glamour, one thing’s for sure: your lips are about to become your best accessory.
Get yours now — because if the global obsession is any indication, these won’t stay on shelves for long.
