The Future of Cool: Ray-Ban Change Blends Iconic Design with Next-Gen Tech

Ray-Ban has been a trailblazer since 1937, a name synonymous with iconic style and boundary-pushing innovation. Now, they’re back at it again with Ray-Ban Change, the eyewear that literally transforms with the light—powered by Transitions® technology and now a Red Dot Award winner for its game-changing prescription frames.

Ray-Ban Change

Ray-Ban Change is all about evolution, taking their legendary Wayfarer, born in 1952 and embraced by decades of rebels, rockstars, and runway stars, and giving it a fresh, futuristic twist. And let’s not forget the Wayfarer Oval, the new kid on the block that walks the line between chic and grunge like it invented cool. Whether you’re sunning in Malibu or slipping through city shadows, these frames vibe with your scene.

So what makes Ray-Ban Change different? We’re talking frames that react to light—yeah, you read that right. Step into the sun and these bad boys start shifting, activating Transitions® pigments that turn your frames into one-of-a-kind art. Every pair is a little different, a little more you, because the colors are as unique as your style.

And it’s not just about looks—these frames work hard too. With Transitions® GEN 8 lenses, you get the clearest, fastest lenses that adjust to whatever light you’re in. Indoors, outdoors, in-between—they've got you covered, blocking 100% UVA & UVB rays, filtering out that blue-violet light everyone’s buzzing about, and keeping your vision sharp while looking sharp.

But if you think this is just about a new pair of shades, you’re missing the point. Ray-Ban Change isn’t just eyewear—it’s a vibe. It’s about embracing the unexpected, owning your look, and evolving with every moment.

To celebrate this revolution in frames, Ray-Ban is throwing a can’t-miss pop-up event at The Exchange TRX from September 16-22. You’ll get to see the magic of these light-reactive frames in action, snap pics in the UV-lit photobooth, and even get a complimentary eye test at the Ray-Ban Roving Van. Feeling artsy? Head to the Art Jamming station where your creations come to life under UV light—no, seriously, your artwork will literally transform in front of your eyes.

Ray-Ban Change is here to disrupt the game. It’s not just about seeing the world, it’s about letting the world see you—on your terms, in your way, with eyewear that keeps pace with your every move.

Catch the light, feel the change.