RIMOWA Gets Artsy With Two New Colours, Starring Joe Alwyn
Inspired by centuries-old pigments, Umber and Ultramarine bring a little artistic soul to RIMOWA’s Essential luggage and Groove accessories collections.
Who said luggage had to be boring? RIMOWA is giving travel essentials a colour story worth talking about with the arrival of Umber and Ultramarine, two new shades inspired by the world of art and the natural pigments that have coloured canvases for centuries. Starring English actor Joe Alwyn, the latest campaign takes a creative detour, exploring how colour can transform an ordinary space into something entirely personal.
The campaign follows a young artist settling into a new studio, gradually making the unfamiliar space his own. Armed with pigments that have been staples of artists’ palettes for generations, he watches as shades of earthy brown and mesmerising blue find their way into his everyday surroundings. It is a fitting backdrop for RIMOWA’s latest releases, where colour is more than a finishing touch. It becomes the starting point.
A Tale of Two Pigments
First up is Umber, a luminous brown inspired by the natural earth pigment of the same name. Derived from the Latin word umbra, meaning shadow, the pigment has long been used as an initial layer in painting. On RIMOWA’s designs, the shade brings a warm, understated richness that feels right at home with both classic and contemporary aesthetics.
Then there is Ultramarine, a deep, velvety blue with roots in the lapis lazuli pigment prized by artists since the Renaissance. Once associated with the preciousness of its source material, the colour carries a sense of depth and intensity that makes it difficult to ignore.
Together, the two shades strike a balance between earthy restraint and expressive imagination. One grounds the palette, while the other gives it a little drama. Naturally, both are making their debut across RIMOWA’s Essential luggage and Groove accessories collections.
Essential Luggage, With a Colourful Twist
RIMOWA’s Essential collection proves that practical design does not have to sacrifice personality. Crafted from polycarbonate, the suitcases feature a carefully coordinated monochromatic finish, with matching colours extending across the handle, zipper, logo badge and wheel housing.
The details remain unmistakably RIMOWA. A stage-free telescopic handle, the brand’s Multiwheel system and TSA-approved locks bring together everyday functionality and the Maison’s signature engineering. Each suitcase also comes with a complimentary leather address tag, because even the smallest details deserve a little consideration.
Inside, organisation is equally well thought out. The dual-compartment interior pairs a fully zipped compartment and a large mesh pocket on one side with RIMOWA’s adjustable Flex Divider on the other. Its compression system helps travellers fit more into their luggage while keeping everything in place, whether they are packing for a quick getaway or a longer trip.
Available in the new Umber and Ultramarine shades, the Essential collection combines its familiar travel-ready features with a fresh visual identity. And for those who intend to keep their luggage in rotation for years to come, the RIMOWA Essential collection is backed by the Maison’s lifetime guarantee.
The Groove Collection Takes Colour Beyond the Suitcase
For those who prefer their accessories with a little more flexibility, RIMOWA is extending the new colour palette to selected pieces from its Groove collection.
The Groove Cross-Body Bag Small and Groove Zipped Pouch arrive in Umber, offering versatile options for carrying everyday essentials without compromising on polish. Meanwhile, the new Groove Mini Shopping Bag comes in both Umber and Ultramarine, reworking the original silhouette into a more compact design.
Made in Italy from smooth, resistant calfskin, the mini bag features shiny palladium hardware and a magnetic closure. Its removable, adjustable strap allows it to be carried by hand, worn across the body or slung over the shoulder, making it an easy companion for days when a full-sized tote feels like overkill.
The colour story also extends to travel organisation beyond the main suitcase. RIMOWA is introducing its Trifold Toiletry Pouch and Packing Cubes in Ultramarine, bringing the shade into the smaller details of a well-packed bag. Because a coordinated travel wardrobe need not stop at what you wear.
The Details: What’s Available in Malaysia?
Launching worldwide on 8 October 2026, the new Umber and Ultramarine pieces will be available through RIMOWA stores, retail locations, franchises and the brand’s official website.
Here is what to look out for, along with the recommended retail prices in Malaysia:
RIMOWA Essential luggage
Essential Cabin in Umber or Ultramarine: RM4,300
Essential Check-In M in Ultramarine: RM5,000
Essential Check-In L in Umber: RM5,400
Essential Trunk Plus in Umber or Ultramarine: RM6,850
RIMOWA Groove accessories
Groove Mini Shopping Bag in Umber or Ultramarine: RM7,350
Groove Cross-Body Bag Small in Umber: RM5,450
Groove Zipped Pouch in Umber: RM2,400
Travel accessories
Trifold Toiletry Pouch in Ultramarine: RM1,200
Packing Cube Small in Ultramarine: RM500
Packing Cube Medium in Ultramarine: RM550
Packing Cube Large in Ultramarine: RM600
With Umber bringing the warmth and Ultramarine adding a dose of artistic drama, RIMOWA’s latest colour releases make a case for treating travel essentials as an extension of personal style. After all, the best travel companions do more than get you from point A to point B. They look good doing it.
