Purple Reign: Dyson’s New Hair Tools Drop in a Bold, Confident Hue
Let’s get one thing straight — or voluminous, or wavy — depending on how you like your hair. Dyson has just dropped a new colourway for its signature hair tools, and it’s not here to play nice. Inspired by the rare purple jasper gemstone, this fresh palette, dubbed Jasper Plum, is as confident as the women it celebrates. And yes, it’s launching just in time for Mother’s Day — for the ones who raised us, shaped us, and somehow always knew where our missing hair ties were.
Forget soft pastels or typical metallics — Dyson’s Jasper Plum is all attitude. The colour story unfolds in layers: a moody plum main body, dramatic violet trims, and a flash of blush pink that keeps things unexpected. It’s a look that’s luxe, modern, and quietly powerful — the kind of bold that doesn’t need to shout.
Behind the scenes, Dyson’s Colours, Materials, and Finishes (CMF) team engineered this palette to be more than just a pretty face. “We wanted to make your daily tools feel special — not just functional,” says Amelia Ayerst, CMF Design Manager at Dyson. And that tracks. After all, styling your hair shouldn’t feel like a chore — it should feel like a flex.
So what’s in the collection? Here’s the breakdown of the trio now turning heads in Jasper Plum:
Dyson Airwrap™ i.d. Multi-Styler and Dryer — RM2,899.00
Now smarter than ever, this multi-tasking icon gets a tech boost with Bluetooth® connectivity, letting you customise your hair profile for a more personal routine. It also introduces two new attachments: a Conical barrel for tighter curls that start closer to the roots and a Large round volumising brush for big, bouncy blowouts.
Other attachments include the signature 2-in-1 Coanda smoothing dryer (for drying and flyaway-taming), a 40mm long barrel for breezy waves, a soft smoothing brush, and a fast dryer to get you from wet to styled stat.
Dyson Supersonic Nural™ Hair Dryer — RM2,399.00
The brainiest hair dryer Dyson’s ever built, the Supersonic Nural™ reads the distance from your scalp to maintain a consistent, safe temperature — because shiny hair starts with a healthy scalp. It remembers your settings per attachment, so you can forget the fiddling and just get on with it.
It comes with a full lineup of attachments: Smoothing nozzle, Gentle air attachment, Styling concentrator, Diffuser, and Flyaway smoother — all designed to elevate your hair game.
Dyson Airstrait™ Straightener — RM2,599.00
Straight hair, zero heat damage? The Airstrait™ does it with air, not hot plates. This wet-to-dry styler is ideal for those who want smooth styles with movement, minus the breakage. Engineered for all hair types, it’s the kind of innovation your strands will thank you for.
Available exclusively at Dyson Demo Stores and online via dyson.my, the Jasper Plum edition feels like more than just a colour refresh — it’s a reminder that beauty can be thoughtful, expressive, and yes, a little indulgent. Inspired by a gemstone associated with confidence and growth, this new drop hits differently.
So go ahead — make time for the moments that feel like yours. A slow coffee, a deep breath, a styling ritual that puts you back at the centre.
