Pucker Up: Krave Beauty’s Lip Jelly is the Gloss We’ve Been Waiting For
Lips, but make them juicy. Krave Beauty is stepping into the makeup game with a bang, and their first drop? The Plumptuous Lip Jelly—a gloss that does everything without doing the most. Think hydration, color, and plumping power, all wrapped in a silky, non-sticky formula that feels like a love letter to your lips.
A Gloss, But Smarter
Forget the days of lip gloss that left you with sticky strands of hair and that weird, gritty after-feel. The Plumptuous Lip Jelly is equal parts skincare and style, giving you high-shine colour with a deeply nourishing touch. It’s packed with skin-loving ingredients:
✔ Upcycled Plum Oil – Hydrates like a dream.
✔ MaxiLip™ Peptide – Firms and smooths for a plumper look.
✔ Triolein – Helps all that goodness sink in deeper.
The result? Smoother, fuller, and softer lips that don’t just look good—they feel amazing.
Shades That Slay
Coming in four wearable yet playful shades, each swipe brings a sheer yet buildable wash of color:
🍊 Iced Persimmon – A fresh coral that screams “sun-kissed.”
🌸 Guava Blush – A soft pink for that effortless “my lips but better” vibe.
🍒 Cherry Cola – A sultry brown-red that’s equal parts classic and cool.
💜 Acai Dream – A rich plum that gives moody, mysterious energy.
Wear them solo for a natural, glossy pout, or layer over your favorite lipstick for extra dimension.
Beyond Beauty: A Sustainable Glow-Up
Krave Beauty isn’t just about looking good—it’s about doing good, too. The upcycled Plum Oil is sourced from French plum kernels (aka a food industry by-product), proving that sustainability can be sexy. Plus, the cooling metal applicator adds a refreshing touch with every swipe, and the refillable design means less waste, more gloss.
Founder Liah Yoo puts it best:
"I wanted a lip product that hydrates, adds colour, and is refillable. Lip oils felt sticky, glosses too heavy—so we made Lip Jelly: a smooth, hydrating gloss with a pop of colour, made for everyday wear."
The Verdict? Add to Cart. Immediately.
Hydrating. Non-sticky. Sustainable. Packed with skincare benefits. Plumptuous Lip Jelly is a game-changer, giving you that coveted high-shine glow without the fuss.
Available now at Sephora Malaysia for RM98.00 (refills for RM83.00)—so, are you ready to pucker up?
