NAO's Resilient Return: A Fusion of Fashion, Dance, and Sustainability

Founded by the dynamic Indian American designer and classically trained dancer, Neha Oberoi, NAO has made a stunning comeback to the fashion scene. The recent launch event at the chic Asiatique Collections was nothing short of spectacular, blending music, movement, and design into an unforgettable evening.

Attendees were treated to mesmerising performances by the dance troupe Vogue in Progress, with Amin Alifin at the helm of choreography. Alifin, renowned for his innovative techniques, brilliantly intertwined various dance styles and music genres with Oberoi’s vision. The performances showcased NAO’s latest collection, highlighting the signature draping and flow of the garments, while enhancing the thematic colour palette that ranged from earthy tones to striking blacks.

Guests not only witnessed the collection in motion but also had the exclusive opportunity to purchase pieces on the spot. Oberoi herself was present, sharing insights into her creative process and her passion for designing clothes for the ambitious and fashion-forward.

“Sharing the looks this way is a love letter of my passion for music, dance, and fashion. It is also a metaphor for the way women move through life with resilience and love,” Oberoi remarked.

NAO’s latest collection is designed for the modern individual, seamlessly transitioning from day to night. The collection is a tribute to the remarkable women who have inspired Oberoi throughout her journey. Each piece celebrates femininity and strength, weaving a narrative that embraces every facet of a woman’s essence.

The collection includes embroidered bomber jackets, draped pants, and timeless, elegant dresses in a spectrum of colors from soft nudes and rich mochas to sleek blacks. Oberoi places great emphasis on textiles and decadent fabrics that are designed to remain a staple in a woman’s wardrobe through various phases of her life.

NAO caters to the independent, resilient, and multifaceted individual. Oberoi’s commitment to traditional craftsmanship is evident in every piece, blending luxurious dressmaking with handcrafted embroidery and her signature draping designs. As a small-scale production brand, NAO revives traditional garment crafting techniques using premium European fabrics, ensuring each piece is unique and of the highest quality.

The brand’s dedication to eco-conscious fashion is equally impressive. NAO consistently repurposes luxury fabrics sourced from prestigious fashion houses in Italy and France, maintaining a harmonious balance between style and environmental consciousness. By taking the dressmaking process to India, NAO also provides a global platform for artisans who have been struggling post-pandemic, ensuring every inch of fabric is utilised and waste is minimised.

NAO’s latest collection marks the brand’s official return to the fashion world. Crafted for individuals who embrace sustainability while seeking versatile pieces that effortlessly capture the spotlight, NAO's collection promises to redefine fashion. Each garment is a unique expression, empowering the wearer to embrace a newfound sense of self with every wear.

Looking ahead, Oberoi aims to introduce NAO in global cities, maintaining the exclusivity and craftsmanship that define its collections while expanding its reach to a wider audience. With sustainability and spirituality at its core, NAO ensures that every piece not only tells a story of beauty but of responsibility as well.

NAO’s triumphant return is a testament to Oberoi’s visionary creativity, merging the worlds of fashion, dance, and environmental consciousness into a brand that truly stands out. Keep an eye out for NAO’s captivating designs as they make their way to the forefront of the global fashion scene.