Lavender. Power. No Fuss. Meet the 3-in-1 Laundry Gamechanger Neelofa Swears By

Let’s be real—laundry day has become a full-blown operation. One bottle to clean, another to soften, and yet another to make sure your clothes don’t smell like damp towels. It's a cabinet full of “essentials” and a process that eats into time we don’t have.

Enter Daia 3-in-1 Softergent Lavender, a triple-threat that flips the script on your usual laundry routine. It’s not just a detergent—it’s a cleaner, softener, and scent-booster all rolled into one. No frills, no unnecessary add-ons. Just serious cleaning power, a luxe lavender fragrance, and 99.9% antibacterial protection. That’s right—clean, soft, and safe clothes with just one pour.

“Malaysian households need products that deliver more than just clean clothes—they want added value in every wash,” says Mr. Ng Hock Guan, Country Manager of Gentle Supreme Sdn. Bhd. “Daia 3-in-1 Softergent Lavender delivers exactly that. Its 2X Power Clean formula removes tough stains, while the added softener and luxurious lavender fragrance leave clothes soft and fresh—no need for extra products like softeners or perfumes. It also provides 99.9% antibacterial protection and keeps clothes smelling great, even when dried indoors.”

What makes this formula tick? Daia’s Smart ION Technology™, which keeps dirt from reattaching to your fabrics while delivering a powerful deep clean—minus the endless soaking and scrubbing. It’s tough on grime, kind to your clothes, and gentle on your hands.

And who better to launch this power product than Neelofa, Daia’s Brand Ambassador? The entrepreneur and media powerhouse unveiled the Softergent in Malaysia with her signature style and shared how it’s been a gamechanger for her routine.

“As a busy entrepreneur and mother, I’m always looking for ways to simplify my life without compromising on quality. Daia 3-in-1 Softergent Lavender has truly transformed my laundry routine. I no longer need separate detergent, softener, or luxury perfume. It not only cleans and softens but also leaves my family’s clothes with a luxurious lavender fragrance that lasts. The antibacterial protection gives me peace of mind, knowing our clothes and kids are safe. It’s the perfect solution for all households,” says Neelofa.

Following the launch, Neelofa met with fans during an exclusive meet & greet, sharing firsthand how the 3-in-1 Softergent has taken the chore out of laundry for her.

Whether you're washing for one or an entire household, Daia 3-in-1 Softergent Lavender delivers smart, no-nonsense performance. Available in both liquid and powder formats, the product retails at RM 26.90 for a 3.6kg bottle, RM 11.90 for a 1.5kg soft pack, and RM 15.90 for a 2.1kg powder pack.

Look for it on shelves nationwide and say goodbye to laundry overkill.