Laneige Serves Up Dessert for Your Lips with Its New Strawberry Shortcake Lip Sleeping Mask
If you’ve ever wished your nightly skincare routine came with a side of dessert, Laneige just made that dream a (strawberry-scented) reality. The Korean beauty powerhouse, known for turning hydration into an art form, has launched a brand-new addition to its cult-favourite Lip Sleeping Mask lineup — the Strawberry Shortcake edition.
The limited-edition lip treat isn’t just another sweet scent to add to your vanity. It’s a full-on sensory experience, designed to pamper, protect, and perfume your lips with a triple-layered twist. Laneige’s latest creation reimagines what a lip mask can be, fusing advanced care with playful indulgence — and we’re so here for it.
Three Layers. One Delicious Moment.
With the campaign slogan “3 Flavours In 1 Jar. For Delightful 8-hr Hydration,” Laneige is clearly in its fun era. The Lip Sleeping Mask Strawberry Shortcake packs three distinct yet perfectly balanced scents — vanilla cake, strawberry cream, and fresh berry — all sitting beautifully in a single jar.
Think of it as dessert for your lips, minus the calories. You can dip into each layer separately to enjoy the individual notes, or swirl them together for a custom blend that smells like a patisserie in Paris. Either way, it’s indulgence done right.
And while the scent may steal the spotlight, the formula still delivers the hydration power we know and love. Laneige has been crowned the #1 lip treatment brand in the US for three consecutive years since 2022 — and for good reason. The brand’s signature Lip Sleeping Mask formula has long been a saviour for dry, flaky lips, offering up to 8 hours of overnight moisture so you wake up with a plush, pillowy pout.
Beauty Meets Playfulness
Laneige has always been serious about lip care, but this latest launch proves that skincare can also be a little whimsical. The triple-layer design isn’t just for show — it’s a symbol of how Laneige marries innovation with joy. The Strawberry Shortcake edition brings together sensory satisfaction and real results, softening and smoothing lips while giving your nightly routine a much-needed dose of fun.
In true Laneige fashion, the product still performs like a dream. Clinical testing found that it leaves lips softer and less flaky after just one week of use, making it the ultimate multitasker for anyone who wants beauty that feels (and smells) good.
For Sweet Dreams and Sweeter Lips
With the Lip Sleeping Mask Strawberry Shortcake, Laneige has created something that feels both familiar and exciting — a comfort classic dressed up in dessert-inspired flair. It’s the kind of product that reminds you skincare doesn’t have to be boring or overly clinical. Sometimes, it can smell like your favourite childhood treat and still deliver grown-up results.
Whether you’re a diehard Laneige collector or simply in search of the perfect bedtime lip ritual, this edition deserves a spot on your nightstand. After all, who wouldn’t want to fall asleep to the scent of strawberry shortcake and wake up with baby-soft lips?
Laneige’s Lip Sleeping Mask Strawberry Shortcake is now available at Laneige boutiques, departmental stores, and online via my.laneige.com.
Stay in the loop and follow @laneige_my on social media for more lip-loving updates — because hydration never looked (or smelled) this good.
