Kim Youjung Joins Bobbi Brown: A New Face of Authentic Beauty
Bobbi Brown has been changing the beauty game from day one, proving that makeup isn’t about transforming who you are but owning it. They’ve been celebrating individuality and empowering confidence for decades. Now, they’ve taken it up a notch by announcing a fresh new face for their Asia-Pacific (APAC) lineup—the ever-graceful South Korean actress, Kim Youjung.
From her screen debut at just four years old to becoming one of South Korea’s most beloved stars, Kim Youjung has grown up in the spotlight, capturing hearts with her effortless grace and authentic charm. And she’s bringing all of that energy to her new role as Bobbi Brown’s APAC Brand Ambassador.
For Kim, partnering with Bobbi Brown wasn’t just another gig—it was a match made in beauty heaven. “The more I learned about the brand, the more I felt a strong connection with them,” Kim shares. “Their approach to natural beauty, encouraging people not to hide behind makeup, and celebrating uniqueness really spoke to me. I was ecstatic to hear that they wanted to collaborate with me, and I can’t wait to reveal this new version of myself to my fans.”
Kim Youjung’s Must-Haves: Beauty Secrets, Unveiled
So, what’s Kim’s secret to maintaining that flawless, natural glow all day long? She’s spilling the tea (or, in this case, beauty essentials) with her top three Bobbi Brown favourites.
Vitamin Enriched Face Base – 100ML, RM485
When it comes to prepping your skin for perfection, this multitasking hybrid moisturizer-primer is Kim’s go-to. The Vitamin Enriched Face Base grips makeup like a dream, giving you a smooth, radiant canvas. One jar is sold every 12 seconds globally—and once you try it, you’ll know why. It’s like skincare and makeup had a flawless baby.
Weightless Skin Foundation SPF 15 PA++, RM229
Kim calls this foundation “feels like nothing, but makes me look flawless all day long”—and we’re obsessed. Lightweight, yet packed with 24-hour moisture and coverage that stays true, it’s more than just makeup—it’s your skin, but better. Comfortable, breathable, and always camera-ready and can we just add - EDITOR APPROVED!
Extra Lip Tint, RM183.00
Kim’s ultimate beauty obsession? Bobbi Brown’s Extra Lip Tint. “I never leave home without it,” she admits. This sheer, ultra-hydrating balm gives your lips a subtle pop of colour while keeping them soft and kissable. It’s a little luxury that works overtime.
If you’re ready to elevate your beauty routine, you can find Bobbi Brown products at their boutiques, Lazada, and Sephora—online or in-store.
It’s time to let your authentic self shine, just like Kim Youjung.
