Kim Soo Hyun Joins Jo Malone London: Explore His Top Fragrance Picks and Holiday Gifting Ideas
Jo Malone London has made a major announcement: South Korean heartthrob Kim Soo Hyun is now their official APAC Brand Ambassador. And let’s face it—this partnership just makes sense. Both are masters of their craft, celebrated for their ability to evoke emotion, tell stories, and captivate audiences. While Kim Soo Hyun commands the screen with his intense, layered performances, Jo Malone London does the same through its elegant and evocative scents.
So, why Kim Soo Hyun? If you’ve seen him in any of his award-winning roles, you know the man doesn’t do things by halves. His dedication to his art mirrors Jo Malone London’s commitment to excellence in fragrance. Kim has taken on a range of complex roles throughout his career, each with an emotional depth that leaves audiences breathless. Now, he’s channeling that passion into something a bit more aromatic, becoming the face of a brand that’s synonymous with timeless British elegance and sensory storytelling.
Kim himself couldn’t be more thrilled. "It is a great joy to collaborate with Jo Malone London," he said, sharing his excitement. And here’s a little insight for his fans—his favorite Jo Malone London scents? Hinoki & Cedarwood and Wood Sage & Sea Salt. Yes, even Kim Soo Hyun loves a good earthy, coastal vibe. Can’t say we blame him.
Jo Malone London’s decision to collaborate with Kim Soo Hyun coincides with some exciting brand moments, kicking off with their gifting season this November. Prepare for your shopping lists to level up as Jo Malone London brings back some of their most coveted items, including the Advent Calendar—perfect for those who want to spoil their loved ones (or themselves, we won’t judge!). And let’s not forget the launch of the Fir & Artemisia Cologne, which promises to bottle the essence of the holidays with a festive blend of woodsy fir and aromatic artemisia. Comfort and joy? Check.
In true Jo Malone London fashion, everything arrives in their iconic cream-and-black packaging, making these gifts as gorgeous on the outside as they are on the inside. Whether you’re giving a subtle nod of appreciation or going all-out with a grand gesture, Jo Malone London ensures that every present feels like a moment of indulgence.
As Kim Soo Hyun steps into this new role, we can’t wait to see (and smell) how he’ll help Jo Malone London redefine luxury and storytelling in APAC. If you thought the world of fragrance couldn’t get more cinematic, think again.
Get ready to add a little more elegance to your holiday season, courtesy of Kim Soo Hyun and Jo Malone London.
