Inside Shiseido’s Perfect Pink Lineup of Skin-Loving Glow Makers
Playful colour, skincare intelligence, and a new mood for modern beauty.
Beauty just got a little more fun. With the launch of its Perfect Pink campaign, Shiseido introduces a refreshed, expressive makeup lineup that leans into colour, glow, and skin-loving formulas. The Japanese beauty house, long admired for its skincare expertise and flawless base products, is shifting the spotlight toward playful artistry while staying true to what it does best: skin that looks healthy, radiant, and effortlessly alive.
The new direction blends vibrant pigments with skincare-driven technology, creating a lineup designed to enhance natural features while encouraging experimentation. Think multi-tasking colour, luminous finishes, and textures that feel as good as they look. At the centre of the launch are two standout additions that make up a modern, multi-dimensional makeup wardrobe: the Colour + Glow Enhancer and the new Revitalessence Loose Setting Powder.
Together with the already cult-loved Revitalessence Skin Glow Foundation, they create a routine built around glow, hydration, and effortless polish.
Colour + Glow Enhancer (RM195)
Colour gets a glow-up with the Colour + Glow Enhancer, a multi-use powder that behaves almost like a liquid on the skin. Designed for creative expression, the formula blends easily and delivers a translucent, radiant flush that looks like it comes from within.
What makes it interesting is the skincare element. The powder carries the highest concentration of liquid skincare ingredients ever created within Shiseido, allowing the texture to feel hydrating while appearing increasingly refined throughout the day.
The formula relies on Double Coating Technology, which combines a Moisturizing Liquid Capsule with a Liquid Glow Coating. The result is a finish that feels silky yet luminous, blurring the traditional line between makeup and skincare.
Versatility is the main event here. The product functions as a five-in-one multi-play tool, meaning it can be used as blush, highlighter, contour, brow powder, or eye shadow depending on your mood.
Available in nine shades, the Colour + Glow Enhancer invites you to experiment with colour and light on your own terms.
The product is available at all Shiseido free standing and departmental stores, as well as online via the Shiseido Official Online Store, Shopee, and Lazada.
Revitalessence Loose Setting Powder (RM175)
If glow is the goal, the Revitalessence Loose Setting Powder ensures it stays exactly where it should.
Building on the success of the Revitalessence range, the ultra-fine powder locks makeup in place while delivering a soft, radiant finish. Unlike traditional mattifying powders, this one leans into hydration and skin care, thanks to a formula coated with Hyaluronic Acid+ and Niacinamide.
The powder spreads effortlessly and evenly using Shiseido’s ESSENCE MIST process, creating a smooth veil that avoids the chalky or powdery effect many setting powders struggle with.
It also adapts to different skin tones through Universal Shade Technology. The powder contains seven prism pigments designed to blend naturally into the skin, delivering a seamless finish across a variety of complexions.
Available in three shades, the Revitalessence Loose Setting Powder is available at all Shiseido free standing and departmental stores, as well as online via the Shiseido Official Online Store, Shopee, and Lazada.
Revitalessence Skin Glow Foundation (RM240)
Already a favourite among beauty insiders, the Revitalessence Skin Glow Foundation remains a key player in the brand’s new glow-forward lineup.
Since its debut, the formula has achieved cult status for its fusion of makeup and skincare. It has also received global recognition, including No. 1 Best Liquid Foundation at the @cosme Best Cosmetics Awards 2024 in Japan, No. 1 Best Glow Foundation at the Glowpick Beauty Awards 2025 in Korea, and recognition at the Bazaar Beauty Awards 2025.
The formula delivers a silky, weightless texture that melts into skin, leaving behind a naturally radiant glow. With SPF30 PA+++ and 12-hour long wear, the foundation balances coverage with comfort for everyday use.
At its core is serum-level skincare technology. Powered by Fermented Kefir+ and Niacinamide, the formula contains the same level of skincare actives found in a Shiseido serum, helping support a healthy skin microbiome while improving the look of skin over time.
A Skincare-First Texture Technology allows skincare actives to be delivered first, followed by encapsulated makeup pigments that even out tone and create a healthy glow finish.
With continued use, skin appears smoother, brighter, and more refined. Fine lines and pores look reduced, and the complexion feels stronger and more resilient.
The medium-coverage formula instantly evens skin tone, blurs pores, and hydrates for up to 24 hours, offering breathable wear that maintains its glow throughout the day.
Available in 30 shades, the Revitalessence Skin Glow Foundation can be found at Shiseido free standing and departmental stores, Sephora stores, as well as online via the Shiseido Official Online Store, Shopee, Lazada, and Sephora.
