Ignite Your Inner Spark with Oakley: Unleashing the Athlete Within
Ah, sports—the arena where sweat, blood, and tears are shed in pursuit of greatness. But what if we told you that the real game isn’t won on the field, court, or track, but within? Enter Oakley's Inner Spark, a series of short film clips that delve deep into the psyche of world-class athletes, capturing the raw emotions, gut-wrenching challenges, and euphoric triumphs they experience on their journey to the top.
Imagine this: you’re in the final stretch, your legs feel like lead, your lungs are on fire, and doubt starts creeping in. This is the moment where champions are made—not by their physical prowess alone, but by conquering the game within. Inner Spark celebrates this internal battle, transforming trials into intuition, injuries into instinct, and vulnerabilities into victories. It’s Oakley at its most raw and real, featuring their most neuronic collection yet, and it’s downright electrifying.
The Stars Align: Meet Team Oakley
Front and centre in this cinematic spectacle are athletes who embody the spirit of Inner Spark. Sprint sensation Fred Kerley, football maestro Kylian Mbappé, soccer phenom Alexia Putellas, and triathlon queen Cassandre Beaugrand lead the charge, sporting frames from the collection that are as fierce and dynamic as their performances. The films take viewers on an emotional rollercoaster, juxtaposing the athletes’ intense expressions with mesmerising visuals of skeletons and inner sparks, illustrating how mastering the mental game fuels outer brilliance.
But the spotlight doesn’t stop there. Inner Spark also sheds light on the often-unseen stories of a diverse array of Team Oakley athletes. From surfers Kanoa Igarashi and Bettylou Skaura Johnson, to golfers Paris Hilinski and Dylan Fritelli, track legends Andre De Grasse and Joseph Fahnbulleh, volleyball dynamo Taylor Crabb, cycling star Loana Lecomte, and WNBA powerhouse Diamond DeShields—each athlete’s journey is a testament to the power of the mind.
Design Meets Neuroscience: The Inner Spark Collection
Now, let’s talk style. The Inner Spark collection is a masterclass in balancing control with chaos, order with organic movement. Inspired by the intricate dance of the human nervous system, these frames are anything but ordinary. The neuronic pad print in celeste blue with silver accents pops against a striking tennis ball yellow frame, and the Prizm Ruby lenses bring the neon palette to life. It’s a bold statement—one that screams “break free from the mundane.”
Leading the charge is the standout model, Sphaera, alongside fan favourites BiSphaera and Latch Panel. Each piece is designed to make you feel unstoppable, just like the athletes who wear them.
Bringing It Home: Malaysia’s Olympic Hopefuls
As we gear up for the Olympics 2024, keep an eye out for our very own Malaysian athletes rocking the Inner Spark collection. Track cycling titans Dato' Muhammad Azizulhasni Awang, Muhammad Shah Firdaus Sahrom, and Izzah Izzati Mohd Asri; sailing stars Khairulnizam Mohd Afendy and Nur Shazrin Mohamad Latif; and many more will be shining bright, both on and off the field.
Watch, Wear, Win
Ready to find your own Inner Spark? The collection is now available at select Oakley stores and optical partners in Malaysia. Catch the films on Oakley’s YouTube channel, and dive into the full collection on Oakley.com and @Oakley. Whether you’re an athlete or just looking to level up your eyewear game, it’s time to see the win within.
Game on!
