Have Your Cake and Get Ubsessed with Huda Beauty’s Ube Collection!
Huda Beauty has officially raised the (birthday) bar with a limited-edition collection so good, you’ll be licking your makeup brush clean! Introducing the Ube Collection, a dreamy lineup inspired by Huda Kattan’s love for the sweet, purple-hued yam. Expect electric lilac tones that pack a bold punch while delivering the flawless performance Huda Beauty fans have come to adore. This collection isn’t just makeup; it’s a playful celebration of self-expression that screams, “Life’s too short for boring neutrals.”
Ready to unleash your inner glow-getter? Here’s everything you need to know about this oh-so-delicious collection:
Easy Bake Loose Baking & Setting Powder in Ube Birthday Cake
RM207.00
What happens when you combine Huda’s love for baking—both in the kitchen and on her face? Magic. This limited-edition electric lilac powder, inspired by her birthday tradition of indulging in Ube cake, is the ultimate beauty dessert. With subtle rosy pigments, it’s designed to neutralize, brighten, and blur all at once, giving you that coveted blushed-undereye effect. Say goodbye to dullness and hello to a flawless, cake-free finish.
Blush Filter in Ube Cream
RM116.00
If you’ve ever dreamed of a “just-pinched” look with a twist, the Ube Cream Blush Filter is here to serve. This vibrant lilac shade is creamy, blendable, and buildable, making it the ultimate cheeky companion. Whether you’re going for a soft-focus glow or a daring pop of color, this blush has you covered. Effortlessly chic? Check. Utterly ubelicious? Double check.
Faux Filler Lip Gloss in UUU-Baby
RM104.00
Your lip gloss dreams just got an upgrade. Meet UUU-Baby, a sheer electric lilac gloss infused with vegan collagen and vitamin E for next-level nourishment. Lightweight yet glassy, this high-shine formula delivers fuller-looking lips in seconds. Pair it with a lip liner for extra drama or wear it solo for a juicy, I-woke-up-like-this vibe. Either way, your pout’s about to steal the spotlight.
How to Create the Ultimate Ube Look:
Blush it up: Swipe the Blush Filter in Ube Cream onto the apples of your cheeks. Blend outward using a fluffy brush or your fingertips for a fresh, lilac-kissed flush.
Bake to perfection: Press the Easy Bake Loose Powder in Ube Birthday Cake under your eyes using a powder puff. Start at the inner corners and blend outward for a radiant, blurred finish that’ll make you look wide awake (even if you’re running on caffeine).
Gloss like a boss: Glide the Faux Filler Lip Gloss in UUU-Baby over your lips for that perfect high-shine pout. Bonus points if you layer it with a coordinating lip liner for extra definition.
Where to Snag the Collection:
Mark your calendars because this ube-magic hits the shelves on 10 January 2024. Find it at Sephora, The Exchange TRX Seibu counter, Lazada, and ZALORA. Trust us, these goodies won’t linger long, so grab them while they’re hot!
Whether you’re baking it, blending it, or glossing it, the Ube Collection delivers a lilac-infused beauty experience that’s as indulgent as it is iconic. So go ahead, have your cake and wear it too. #GetUbsessed
