H&M Studio SS25: Power Dressing Meets Poolside Chic
What does a power woman wear when she’s running the boardroom by day and making waves at an after-hours poolside party? H&M Studio’s SS25 collection has the answer. This season, the brand fuses sharp tailoring with effortless leisurewear, channeling the energy of 1980s corporate queens and the sun-drenched style of Miami and Los Angeles. The result? A wardrobe that commands attention—whether in a conference room or on a cabana chair.
A Collection for the Woman Who Does It All
Forget the idea that strong suiting and laid-back luxury exist in separate realms. SS25 proves they belong in the same conversation. Structured silhouettes highlight power and precision, while fluid fabrics and swim-inspired details add a playful ease. It’s confidence, versatility, and style—wrapped up in one fierce lineup.
“For SS25, we looked to the power woman and imagined her whole day—not just corporate life—because her strength and sense of style go beyond the 9-to-5,” says H&M Studio designer Linda Wikell. “She needs it all: tailoring, statement dresses, shirting, easy separates and denim. But in a way that brings together gravitas and glamour.”
The Pieces That Make a Statement
Expect commanding coats with the attitude of a bathrobe, business shirt, and eveningwear all in one. A blue bodysuit-style shirt with crisp white cuffs and collar walks the line between boardroom polish and night-out edge. A draped grey mini-dress with a built-in shawl detail is pure understated power. And for those who like their suiting to make a splash—literally—there’s a matching shirt and suit set in a hypnotic underwater print.
The textures are just as bold as the silhouettes. Leather, cotton-blend boucle, and ribbed knits bring structure and movement, while a special boucle-style denim offers an unexpected take on tailoring. The color palette? Corporate grey, greige, black, white, scarlet red, and water blue—a mix of executive precision and poolside cool.
Accessories seal the deal: oversized, water-resistant clutches, angular sunglasses, and sculptural heels add that finishing touch of bold sophistication.
Where to Shop
H&M Studio SS25 lands online at hm.com on 6 March. Whether you're power dressing, power lounging, or both, this collection ensures you do it in style.
