Glow That Actually Lasts: Hourglass Introduces Unreal Liquid Highlighter in Malaysia
There’s glowing, and then there’s Hourglass glowing — the kind that looks effortless at 10AM and still hits under restaurant lighting at 10PM. With the launch of Unreal Liquid Highlighter in Malaysia, Hourglass Cosmetics is pushing its signature light technology into a new territory: a liquid formula that hydrates, lifts, and delivers radiance that stays put long after sunset.
Designed to feel more like skincare than makeup, Unreal Liquid Highlighter is built around the idea that glow shouldn’t sit on top of the skin — it should move with it. The result is a serum-like highlighter that melts in seamlessly, delivering up to 12 hours of buildable luminosity without the heavy, metallic finish that traditional highlighters sometimes bring.
A Liquid Highlighter That Acts Like Skincare
Hourglass has long been known for its complexion-first philosophy, and Unreal Liquid Highlighter fits right into that DNA. Instead of relying on chunky shimmer or obvious glitter, the formula uses ultra-fine light-reflecting pigments suspended in a flexible liquid base that mimics how skin naturally reflects light.
The texture is lightweight and fluid, designed to fuse with the skin on contact and create a smooth, second-skin finish. It hydrates while visibly lifting and firming the look of the complexion, offering a glow that feels comfortable from morning meetings to late-night plans.
What makes it stand out is its adaptability — it can be applied as a subtle highlight on cheekbones or blended across the face for an all-over radiant effect. The finish is refined, smoothing the look of skin rather than emphasizing texture, which is often the biggest fear when it comes to liquid highlighters.
Key highlights at a glance:
Up to 12 hours of buildable, fresh-looking glow
Lightweight serum texture that hydrates and smooths
Seamless blendability for targeted or all-over radiance
Skin-refining finish that enhances natural texture
The Unreal Liquid Highlighter is priced at RM198 (10.3ml) and comes in five wearable shades:
Evoke (Pale Champagne)
Divine (Pink Opal)
Infinite (Yellow Gold)
Mythic (Warm Bronze Gold)
Dream (Copper Rose)
The Brush That Gets the Glow Right
To complement the launch, Hourglass is also introducing the No. 16 Highlighter Brush — a precision, fanned-out brush designed to make application almost foolproof.
Made with soft vegan fibers and a lightweight aluminum handle, the brush is built for control and customization. The dense stippling bristles allow for targeted placement, making it easy to build glow exactly where you want it, whether you’re working with liquid, cream, or powder formulas.
It’s the kind of tool that quietly upgrades your routine — balanced, comfortable in hand, and designed to blend products effortlessly without overloading the skin.
The No. 16 Highlighter Brush retails at RM250.
More Glow, This Time in Palette Form
Alongside the highlighter launch, Hourglass is also rolling out the limited-edition Ambient Lighting Palette Flush Edit — a four-shade blush palette that continues the brand’s obsession with light and dimension.
The palette features three Ambient Lighting Blush shades — Luminous Glow, Coral Haze, and Mood Exposure — known for combining the soft-focus effect of Ambient Lighting Powder with modern, radiant colour. It also includes Ambient Strobe Lighting Blush in Brilliant Nude, a deeper amber tone infused with strobe light pigments for a luminous finish.
The silky formula diffuses light beautifully, creating that signature lit-from-within effect Hourglass is known for. Shades can be layered, mixed, or worn individually, making it easy to go from a soft daytime flush to a sculpted evening glow.
The Ambient Lighting Palette Flush Edit is priced at RM412.
A Brand That Continues to Lead in Complexion Innovation
Unreal Liquid Highlighter builds on Hourglass’s strong reputation in complexion innovation, sitting alongside favourites like Vanish Airbrush Concealer, Veil Hydrating Skin Tint, Illusion Luminous Glow Foundation SPF 30, and the Ambient Lighting collection. The common thread across all these products is performance — formulas designed to look good in real-life lighting, not just studio conditions.
Founded in 2004, Hourglass Cosmetics has consistently positioned itself at the intersection of science, luxury, and ethics, with fully vegan and cruelty-free formulations available in over 32 countries worldwide. The brand also donates 1% of annual net profits from its global website to the Nonhuman Rights Project, supporting animal rights initiatives.
Availability
The Unreal Liquid Highlighter and No. 16 Highlighter Brush will be available at Sephora stores, in-app, and online at sephora.my.
The limited-edition Ambient Lighting Palette Flush Edit launches on April 10, 2026, available in-app and online at sephora.my.
For anyone chasing that effortless, glassy glow without the heavy makeup feel, this launch feels like a natural next step for Hourglass — light that looks real, lasts longer, and works with your skin instead of sitting on top of it.
