Gawon Joins the Prada Inner Circle

The MEOVV starlet is rewriting the rules of cool—one campaign at a time.

The fashion world just got a lot more interesting—Prada has officially named Gawon as its newest brand ambassador, and honestly, it’s about time.

In less than a year, Gawon has gone from fresh debut to full-force phenomenon. As part of the breakout K-pop group MEOVV, she hit the ground running with their first single, “MEOW,” in September 2024. Since then, she's been turning stages into runways and runways into statements. Prada clearly took notice. By February 2025, Gawon was already front-row at the Prada Women’s Fall/Winter 2025 show in Milan, commanding attention with the same magnetic energy that’s made her a fan favorite.

Let’s rewind for a second. MEOVV didn’t just debut—they detonated. Their follow-up release, the double title tracks “TOXIC” and “BODY,” dropped two months later and solidified their place in K-pop’s new-gen elite. Then came the 2024 MAMA Awards at Kyocera Dome in Japan, where the group snagged the “Favorite Rising Artist” title. For a rookie group, that’s not just impressive—it’s unheard of.

So, what makes Gawon a perfect match for Prada’s legacy of bold elegance and subversive style? She’s not afraid to take risks. She knows how to work a look, own a stage, and move through the world like it’s hers—which, let’s face it, it kind of is.

Prada’s pick isn’t just a nod to what’s trending—it’s a signal of what’s next. And with Gawon, the next looks razor-sharp.