FRED’s New Force 10 Collection Shines Like Never Before

When it comes to shaking up the world of high jewelry, Maison FRED isn’t one to play it safe—and thank the stars for that. Just when you thought their iconic Force 10 collection had reached its pinnacle, they’ve gone ahead and dropped two new necklaces and earrings that scream modern luxury with an edgy twist. The kind of pieces that make you feel like you’ve leveled up just by putting them on.

FRED’s Force 10 collection has always been a rebel in the jewelry scene. Combining a simple braided steel cable with a gold buckle might have sounded like a gamble back in the day, but it paid off in a way that’s made this collection nothing short of legendary. Nearly sixty years later, this mix of materials has become a signature style—a symbol of daring elegance that’s stood the test of time.

Now, FRED is taking that signature and pushing it into a new realm of creativity with these latest additions. Let’s talk about that short necklace that’s already stealing hearts. It’s a dazzling piece that marries the iconic buckle with not just one, but three rows of gold and diamonds. Imagine three different gold links, each with its own distinct personality, coming together in perfect harmony. The way it drapes around your neck, following every curve and movement, feels almost like it was made just for you.

But wait—there’s more. FRED’s playing with styles like a master DJ mixing tracks, giving us a two-strand variation of this necklace that’s every bit as versatile as it is stunning. Whether you’re team yellow gold or white gold, you’re in for a treat. The first version pairs that classic cable with the diamond pavé buckle—pure, unfiltered glam. The second version takes things up a notch, blending a row of gold baguettes with a half-line of pavé diamonds. It’s that perfect mix of elegance and edge, making it the kind of piece you’ll want to wear every day, not just for special occasions.

And let’s not forget about the earrings. FRED’s latest creations don’t just match the necklaces—they elevate them. These aren’t your average earrings; they’re a statement, a mood, an attitude. Each earring features three key elements from the necklace, artfully arranged on three hoops: the diamond pavé buckle, a line of gold baguettes, and the diamond bar. And here’s the kicker—they’re clip-ons, but not the kind your grandma wore. These can be positioned higher or lower on the ear, depending on how bold you’re feeling that day. Genderless and unapologetically stylish, these earrings are all about letting you express yourself in the most authentic way possible.

Maison FRED’s new Force 10 pieces are drenched in light, radiating a bold, graphic design that’s as much about living in the moment as it is about looking fabulous. This collection isn’t just jewellery—it’s a call to action to embrace your individuality, to live every second with confidence, and to do it all with a touch of luxury that only FRED can provide.

So, are you ready to shine? Because with these new Force 10 additions, you won’t just be wearing jewellery—you’ll be making a statement that’s impossible to ignore.