Days of Summer: Prada’s Perfect Escape
When summer rolls around, it’s not just about the sun or the heat—it’s about chasing freedom. And Prada’s Days of Summer collection captures this feeling like no other, offering a glimpse into an idyllic, dream-like world where adventure and serenity collide. This isn’t just a campaign; it’s a visual invitation to escape into the perfect summer.
Starring the likes of Kendall Jenner, Hunter Schafer, and Troye Sivan, the campaign transports us to a surreal, quiet sea. The atmosphere is pure, almost cinematic, where each character finds peace in a still, vast ocean—a canvas of endless possibility. The result? A series of photographs that feel timeless, as if nature itself was distilled to its most essential and beautiful form.
Shot by Oliver Hadlee Pearch, these images evoke a sense of pure summer bliss. The trio is seen lounging on brightly-colored gozzo boats, the classic Italian wooden boats that look like they’re straight out of a summer daydream. As they float effortlessly on the water, you can almost hear the soft whisper of the breeze, the sense of limitless possibility that comes with each passing wave. This isn’t just a fashion shoot—it's a celebration of hedonistic pleasure, where joy is the only rule.
The clothing reflects that same freedom, effortlessly blending city style with nautical charm. Whether it’s sleek tailoring or laid-back beachwear, the collection evokes a sense of liberation from everyday life, inviting us to step into a new reality—one where summer lasts forever and the world is full of uncharted stories waiting to unfold.
In Days of Summer, Prada nails the art of escapism. The campaign feels less like an ad and more like a call to adventure—one where the horizon is as boundless as the style itself. Get ready for a season where anything can happen, as long as you're dressed for it.
Credits:
Creative Directors: Miuccia Prada and Raf Simons
Photography: Oliver Hadlee Pearch
Campaign Creative Direction: Ferdinando Verderi
Cast: Gideon Adniyi, Giuseppe Cirillo, Nikita Gnetnev, Noor Khan, Melinda Kiss, Hanna Leszek, Kendall Jenner, Julia Nobis, Yuliana Perez, Liu Qinzheng, Hunter Schafer, Troye Sivan, Lina Zhang.
