Danielle of NewJeans Joins OMEGA’s Star-Studded Line-Up: A Fresh Face for a Timeless Icon

The world’s obsession with NewJeans just got a little shinier. Danielle, the enchanting member of the K-pop sensation, has been unveiled as the latest ambassador for OMEGA, bringing her radiant charm and creative energy to the luxury Swiss watchmaking giant. And let’s just say, it’s a match made in horological heaven.

For her global debut with OMEGA, Danielle rocked a Constellation in stainless steel and 18K Moonshine™ Gold—a combination as dazzling as her career trajectory. The timepiece, with its modern elegance and iconic design, feels like the perfect reflection of Danielle’s blend of youthful vibrance and effortless sophistication.

Since their explosive debut with New Jeans in 2022, the five-member group has been rewriting the rules of K-pop. But among the chart-topping hits and viral dance moves, Danielle has carved out a lane of her own. Her unique style, upbeat persona, and unapologetic creativity make her a standout not only on stage but now in the world of high fashion.

“For me, OMEGA is the most beautiful symbol of time,” Danielle shared, exuding her signature mix of sweetness and poise. “Their watches are so precise, but also colourful and radiant. They allow me to be myself and express my style in so many different ways. It’s amazing to be part of this brand and join a family with so many other inspiring names.”

OMEGA’s ambassador family is legendary, featuring icons like George Clooney, Nicole Kidman, and Hyun Bin. With Danielle now in the mix, the brand is tapping into the next generation of talent, style, and cultural relevance. Her appointment as an ambassador doesn’t just make waves in the K-pop scene; it positions OMEGA as a brand that embraces youth, innovation, and global influence.

Danielle’s collaboration with OMEGA is more than a partnership—it’s a celebration of individuality and the power of time to shape extraordinary journeys. Whether she’s performing in sold-out arenas or stepping into her new role as a fashion muse, Danielle is proving she’s a star who knows how to make every second count.

So, what’s next for Danielle and her Constellation? Stay tuned—because if there’s one thing we’ve learned from NewJeans, it’s that they’re always a step ahead, setting trends, and inspiring millions. And with OMEGA on her wrist, Danielle’s time to shine has only just begun.