Coach Unveils COACH PLAY APW: Where Fashion Meets Creative Expression in Bangsar

Get ready, Kuala Lumpur! Global fashion powerhouse Coach is about to shake up your style scene with the launch of its first-ever COACH PLAY experience at the iconic APW Bangsar. This isn't just a store—it's a playground for fashion lovers, creatives, and anyone with a flair for self-expression.

After wowing us earlier this year with Malaysia’s debut COACH PLAY store in Ipoh’s Silverlakes Village Outlet, Coach is turning up the heat with another immersive concept, this time in collaboration with A Place Where (APW). This legendary printing factory-turned-creative hub is the perfect canvas for Coach’s latest venture.

What to Expect?

COACH PLAY APW is where the timeless elegance of Coach’s leather craftsmanship collides with APW’s rich heritage in printing. It’s a space designed to spark creativity, inviting you to dive into the nostalgic art of craft while letting your unique style shine through.

Shop, Create, Sip—Repeat!

This isn’t your average shopping trip. COACH PLAY APW is all about getting hands-on. Browse the latest Coach collections, including the eco-conscious Coachtopia line, and then head over to the screenprinting station to personalize your own T-shirts and totes. And don’t forget to refuel at The Coach Coffee Shop, where you can sip on artisanal drinks and indulge in sweet treats.

A Cultural Mashup

APW Bangsar, once known as Art Printing Works, has been a cornerstone of Kuala Lumpur’s creative scene since 1952. Now, it’s set to become the backdrop for Coach’s latest exploration of style and substance. Whether you’re a fashionista, a creative soul, or just someone who loves a good cup of coffee, COACH PLAY APW promises an experience that’s as chic as it is unforgettable.

Mark your calendars—COACH PLAY APW is set to open its doors at the end of September 2024. Stay tuned for more details, because this is one launch you won’t want to miss!