Charisma, Captured: Hun Haqeem for Emporio Armani Fragrance
When it comes to redefining modern masculinity in Malaysia’s entertainment scene, Hun Haqeem has been doing just that—quietly, confidently, and with a whole lot of presence. Now, the actor steps into a new spotlight as Emporio Armani’s first-ever Malaysia Fragrance Ambassador. This isn’t just a campaign—it’s a moment. One where a homegrown name joins the ranks of an international fashion house built on sharp lines, bold elegance, and unapologetic confidence.
Hun’s rise has been anything but accidental. Whether he’s on set, on-screen, or just showing up, he has a way of holding space. Not by being the loudest in the room—but by being the most grounded. That kind of energy—cool, understated, and unmistakably magnetic—is exactly what Emporio Armani Stronger With You is all about.
This fragrance collection isn’t your standard spray-and-go. It’s intense but not overpowering. Romantic without being soft. It’s built for someone who leads with emotion and strength, someone who understands that power and vulnerability can—and should—coexist. Someone like Hun.
“It's a true honor to be chosen as the first Emporio Armani Malaysia Fragrance Ambassador. The brand's values of timeless elegance, authenticity, and understated sophistication resonate deeply with me, and I'm excited to represent STRONGER WITH YOU, a fragrance that embodies the sense of freedom and authenticity in everything I do,” Hun says.
There’s something refreshing about this move. It’s not about a loud rebrand or a sudden pivot. It’s about alignment. The collaboration works because the match is real.
Armani has always had a finger on the cultural pulse. From global ambassadors with global reach to now spotlighting local voices who live and breathe the brand’s ethos, they’re proving that elegance isn’t exclusive to a zip code. And by naming Hun as their Malaysian face, they’re making it clear: the future of fragrance is rooted in authenticity.
So what can we expect next? Knowing Hun, it’ll be something stripped back, cool, and impossibly compelling. The kind of storytelling that lingers—just like the scent he’s repping.
Hun Haqeem has entered the Armani era. And honestly? It smells like a win.
