Casio x Café Kitsuné AQ-230ECK Is the Matcha Green Watch That's About to Be Everywhere
Matcha has officially gone beyond our drinks.
From fashion runways to beauty products and home décor, the calming shade of green has quietly become one of the biggest lifestyle trends in recent years. Now, it's making its way onto our wrists thanks to Casio's latest collaboration with Café Kitsuné.
Meet the Casio x Café Kitsuné AQ-230ECK, a limited collaboration that blends Casio's iconic vintage-inspired watch design with Café Kitsuné's unmistakable Paris-meets-Tokyo aesthetic. The result? A timepiece that's equal parts functional, minimalist and undeniably cool.
At first glance, it's the matcha green dial that steals the show.
Inspired by Japan's rich tea culture, the colour choice gives the classic AQ-230 silhouette an entirely new personality. It's subtle enough to wear every day yet distinctive enough to stand out, making it feel less like another watch release and more like a thoughtfully designed collector's piece.
For those unfamiliar with Café Kitsuné, the brand has built a loyal following by doing much more than serving great coffee.
Founded in 2013, Café Kitsuné now operates more than 32 cafés worldwide, including locations in Tokyo and Paris. Guided by its Art de Vivre philosophy, the café brings together French elegance and Japanese sensibilities through carefully crafted spaces, specialty coffee and a distinctive lifestyle identity. It also played a part in introducing matcha to Paris in 2014, helping showcase Japanese tea culture to an international audience.
That shared appreciation for craftsmanship is woven throughout the watch.
Look closely and you'll spot Café Kitsuné's signature fox logo on both the dial and the case back, while the Café Kitsuné name is engraved on the case back and clasp. Even the presentation box follows the same matcha-inspired colour palette, giving the collaboration a polished finish from the moment it's leaves the box.
Thankfully, this isn't a watch that's all about looks.
Built on the ever-popular AQ-230 platform, the AQ-230ECK keeps the everyday practicality Casio is known for. It features water resistance, an alarm, stopwatch, hourly time signal, auto calendar and an EL backlight, all packed into a lightweight design that's comfortable enough to wear from morning coffee runs to late-night dinners.
It's this balance between style and practicality that has kept the AQ-230 relevant for decades, and Café Kitsuné's influence simply gives it a fresh new perspective.
Whether you're a longtime Casio collector, a Café Kitsuné fan, or someone who appreciates understated accessories that don't scream for attention, this collaboration feels like one of those rare releases that gets everything right.
Parisian café culture. Japanese design. A dial inspired by matcha.
Honestly, we can't think of a better combination.
