Bobbi Brown’s Most Famous Face Base Just Got a Serious Skincare Upgrade

There are beauty products that trend for a season, and then there are the ones that quietly become permanent fixtures on vanities around the world. Bobbi Brown's Vitamin Enriched Face Base falls firmly into the second category. Makeup artists swear by it, beauty editors keep it within arm's reach, and loyal fans rarely let themselves run out.

Now, the cult classic is getting a refresh.

Meet the new Bobbi Brown Vitamin Enriched Face Base+ (RM320), an upgraded take on the brand's bestselling moisturiser-primer hybrid. While the formula still delivers everything longtime fans expect, it now packs even more skincare benefits designed to make both your skin and your makeup look better for longer.

If you're worried your favourite has changed too much, don't be. The rich, buttery texture is still intact, as is the signature grapefruit and geranium scent that has become synonymous with the product. It still performs as the effortless one-step moisturiser and primer that streamlines any makeup routine.

The biggest changes happen where you can't immediately see them.

Face Base+ introduces a new SuperVitamin Blend with five times more vitamins than before, giving skin an instant hit of hydration while helping improve smoothness over time. The addition of niacinamide helps support the skin barrier, panthenol boosts moisture retention, and vitamin C works to brighten the complexion. Together, the ingredients aim to leave skin looking healthier whether you're wearing makeup or not.

Of course, this wouldn't be a Face Base relaunch without talking about makeup performance. The updated formula now delivers up to 24 hours of priming wear, helping foundation stay fresh while reducing the appearance of texture and preventing that dreaded cakey finish that tends to show up halfway through the day.

That's what has always made Face Base more than just another moisturiser. It's the product that sits quietly beneath every good makeup look, creating the kind of smooth canvas that lets everything layered on top perform at its best. Even on no-makeup days, it leaves skin looking naturally healthy with a comfortable, hydrated finish.

For Nikki DeRoest, the upgraded formula remains an essential in every makeup kit.

"A great makeup look is impossible without a great canvas, and Vitamin Enriched Face Base+ is my secret weapon," says Nikki DeRoest. "It doesn't just prep the skin; it brings it to life. It's the first and most important step to looking fresh, awake, and authentically beautiful."

The launch also reinforces Bobbi Brown's Put-Together in 5 philosophy, which centres on creating polished, wearable makeup using five easy-to-use products that are blendable, breathable and buildable. Unsurprisingly, every routine starts with skin preparation, because even the best foundation can only do so much without the right base underneath.

With Vitamin Enriched Face Base+, Bobbi Brown isn't reinventing one of its biggest icons. Instead, it's giving an already beloved formula a smarter skincare edge while keeping the experience fans have loved for years. Sometimes, the best beauty upgrades aren't about changing what works. They're about making a classic even harder to live without.

Bobbi Brown Vitamin Enriched Face Base+ (RM320) is now available at all Bobbi Brown boutiques nationwide, as well as the brand's official TikTok Shop and Lazada stores, and through Sephora in-app and sephora.my.